MAGNIFY WHAT’S HOT.
FILTER OUT WHAT’S NOT.
To quote the celebrity statistician, Nate Silver:
“Every day, three times per second, we produce the equivalent
of the amount of data that the Library of Congress has
in its entire print collection. Most of it is . . .irrelevant noise.
So unless you have good techniques for filtering and processing
the information, you’re going to get into trouble.”
That’s where we come in. In short, our media planning and buying
becomes far more effective when grouped with data driven insights.
We transform CMOs to rock stars with the tools to boast about ROI
and/or brand lift. We do that with our proprietary, user-friendly dashboard
that reports on both online and offline media performance, focusing
on a diverse set of criteria from brand performance (Awareness,
Perception, Prestige, Consideration, etc.) all the way to sales
data and/or conversion analysis.
Most importantly, our analytics team is uniquely qualified
to help clients extract insights and intelligence so they're not treading
water in a sea of endless and meaningless data.