working media group

We are an independent media planning and buying,
activation and analytics agency delivering fully integrated
marketing solutions to influence and engage our
clients’ consumers along every point in the path to purchase.

In effect transforming clients’ businesses.

Transformative
Media Solutions

Transformative

adjective | trans•form•a•tive | tran(t)s-form-e-tiv

The definition of transformative is something, such as
an experience, that inspires change or causes a shift in viewpoint.

TRANSFORMING TOGETHER.

The media landscape is fragmented, complex and constantly
transforming. Individuals are consuming media across more devices.
Time spent with media and specific properties is constantly evolving.

Driving Consumers To Our Client’s Brands.

We analyze the various media alternatives available,
design efficient and effective media plans that best engage your
audience to achieve your goal within your defined budget
and maximize return on advertising investments.

Transforming CMOs to Rock Stars.

Increase your brand’s overall awareness, sales and
market share through properly designed media strategies,
analytics and optimization.

Category Expertise.

Automotive, B2B, CPG, e-Commerce, Education,
Food & Beverage, Financial Services, HealthCare, Home Improvement,
Non-Profit, Pharma, Pet care, QSR, Retail, Spirits, Travel & Tourism.

OUR PROPRIETARY & PROVEN
TRANSFORMATIVE PROCESS

We know audiences and we know how they engage
with media at each and every touch point along the Path To Purchase.

Our 3 Stage Transformative Process:

PIED PIPERS ON
THE PATH TO PURCHASE.

Our focus and deep understanding of Path to Purchase
behavior and implementation of real time, programmatic targeting to
increase sales and build brand loyalty makes us truly unique.
In today’s quick changing media landscape delivering the right message
to the right consumers at the right time is a complicated,
transformative exercise.

We light the path.

WE LIGHT THE PATH.

process_planning

The input of purchase behavior and audience insight to increase
sales and build brand loyalty makes us truly unique. In today’s quick changing
media landscape delivering the right message to the right consumers
at the right time is a complicated, transformative exercise. We have a defined
process that includes syndicated research tools and 1st party,
2nd party & 3rd party data that allows us to map the path to purchase.

planning_logos

The deep dive discovery includes:

  • Brand analysis
  • Client go-to-sale operational analysis
  • Creative engagement analysis
  • Detailed competitive media sizing, allocation,
    placements and trending
  • Influencer profiling and identification
  • Media engagement profiling
  • Path To Purchase Analysis
  • Proprietary geographic analytics and market
    determinations
  • Psychographic and socio-economic target profiling
  • Sales funnel and KPI building methodologies
  • Social auditing and listening
  • Web traffic and conversion analytics
  • Web visit analytics
Transformative Labsm

Our proprietary Transformative Labsm will allow us to better
understand the media consumption.

ACTIVATION WITHOUT
HESITATION.

planning_activation

The extensive research and campaign design work
in our planning phase drives the media strategy to ensure
it aligns with brand objectives.

Activation has become more and more data-driven.
This allows our clients to be more precise in their actions, measure
results more effectively, and increase returns, regardless
of which of the myriad of media options are utilized.

MAGNIFY WHAT’S HOT.
FILTER OUT WHAT’S NOT.

planning_analytics

To quote the celebrity statistician, Nate Silver:
“Every day, three times per second, we produce the equivalent
of the amount of data that the Library of Congress has
in its entire print collection. Most of it is . . .irrelevant noise.
So unless you have good techniques for filtering and processing
the information, you’re going to get into trouble.”

That’s where we come in. In short, our media planning and buying
becomes far more effective when grouped with data driven insights.

 

We transform CMOs to rock stars with the tools to boast about ROI
and/or brand lift. We do that with our proprietary, user-friendly dashboard
that reports on both online and offline media performance, focusing
on a diverse set of criteria from brand performance (Awareness,
Perception, Prestige, Consideration, etc.) all the way to sales
data and/or conversion analysis.

Most importantly, our analytics team is uniquely qualified
to help clients extract insights and intelligence so they're not treading
water in a sea of endless and meaningless data.

WHAT WE DO &
HOW WE DO IT.

We know it sounds corny but for Working Media Group,
it’s all about teamwork, collaboration, and dedication to our clients.
No egos. No silos. Just shared passion and results.
Clients get Senior Management involvement every step of the way.
Everything we do is focused on doing better for our clients.
And we love doing it.

WE heart DIGITAL

Consumers are now spending more time with digital than any other
form of media, including TV. And digital marketing is by far the most directly
measurable media. We’ll show you how various creative, media tactics,
publishers, audience segments perform.

What consumers are saying about your brand?
Your competitors? Your industry?
We’ll show you through social listening.

We’ll paint a clear picture of your audience and provide an understanding
of the content that people most care about.

Our services include:

  • Search Engine Marketing
    (SEM) / Search Engine Optimization (SEO)
  • Programmatic Ad Buying
    – Display (Standard & Rich Media)
    – Video
    – Mobile (Mobile Web & In-App)
  • Direct Marketing, i.e., Email
    – Marketing Automation
  • Audience Profiling / Audience Segmentation
  • Streaming (Pandora, I Heart Radio, Spotify )
  • Landing Page Development
  • Sales Funnel Building
  • Ad Serving

WE EXCEL IN
TRADITIONAL CHANNELS.

service1

TV is still KING.

Outside of the web and the rise of mobile, no other medium
has been seen dramatic change quite like TV. While American adults
are still viewing live TV at an average rate of 4.5 hours per day,
the proliferation of alternative methods to consume content has been
profound, offering brands a myriad of options to communicate
with consumers. Despite (or perhaps because of) all the viewing options
for consumers, TV – whether it be linear, streaming, mobile,
video game console – is still the number one medium to reach the masses.
We take seriously our responsibility to stay on top of all the
changes in order to advise on best ways to use TV to accomplish goals.

service2

Video did not kill the radio star.

In fact, radio is very much alive and well and has evolved with the
advent of streaming and satellite options. We approach radio holistically
ensuring all relevant channels are considered in our
Planning and Activation process.

  • National (Network)
  • Local (Spot)
  • AM/FM
    – News/Talk
    – Sports
    – Music (all formats)
  • Satellite
    – Sirius/XM
  • Streaming
    – Pandora, Spotify, iHeartRadio

service3

Print still has POWER.

Consumer print is still a powerful marketing tool for brands.
Trade publications deliver high-value information to specific industries and
recognize the power of the channel to communicate directly with
their end users.

  • National, Regional, Hyper-Local
  • Newspapers
    – Dailies, Weeklies
  • Magazines
    – Weeklies, Monthlies,
    Quarterlies, etc.
  • FSI’s
  • Trade Magazines, Journals,
    Newspapers, etc.

service4

A nation on the move.

OOH advertising’s ability to engage on-the-go
consumers makes it a powerful stand-alone medium and a strategic
complement to other media.

  • Billboards
  • Bus Posters and Wrapped Buses
  • Bus Shelters
  • Airport Dioramas
  • Stadium Advertising
  • Kiosks
  • Cinema Advertising
  • Digital Billboards
  • In Store Advertising
  • In-Flight Advertising
  • Mobile Billboards
  • Place-Based Digital Networks
  • Transit Advertising
  • Shopping Malls
  • Taxicabs
  • Wall Murals

FRIENDING US
PAYS OFF BIG TIME.

“Marketing is no longer about the stuff
that you make, but about the stories you tell.”
Seth Godin - entrepreneur/author/marketer

The power of social media is undeniable in today’s world;
Facebook, Twitter, Instagram, etc., have transformed not only how society functions
and interacts but also how brands tell their stories and communicate directly
with consumers. Social has pushed Consumer Marketing to the forefront.

  • Social Listening (Research & Insight)
    – Sentiment Monitoring and Analysis
  • Social Media Campaigns and Ads
    (Engagement)
    – Twitter/Vine
    – Facebook (Exchange & PowerEditor)
    – Pinterest
    – Instagram
    – YouTube
    – LinkedIn
  • Social Media Strategy and Implementation
  • Widgets, Badges, Tools, Etc.
  • Community Analysis
  • Influencer Marketing
  • Blog Content Creation/Execution (SEO)
  • Brand Content creation and scheduling

WE GET PHYSICAL.

Experiential, defined as messaging you can touch,
feel, or view in a physical space, allows brands to tangibly interact with
consumers to tell their story. And it isn’t until factoring in earned
media (shares) and PR that experiential investments are fully justified.

While social media as a marketing channel has
risen to star status, it lacks a very essential component;
physicality.

When people can see your brand's human side,
they connect with it more deeply.

We create those experiences that connect your brand and people
through a fusion of media and live experience.

ANALYTICS SIMPLIFIED.

Performance Dashboards

Campaigns have a myriad of moving parts often making it
difficult to get a comprehensive view of activity. Our dashboard allows
clients to gain insights and make better-informed decisions at a
faster pace than ever before.

Our clients have direct access to ROI performance across
all integrated media channels (traditional, digital & social)

  • Cost Per Acquisition by Channel
  • Full Funnel Attribution Modeling
  • Marketing Mix Modeling
  • Conversion Analysis
  • WMG Smart Optimization®
  • ROI Analysis
  • Site Analytics
  • Search Analytics
  • User Experience (UE) Analytics
  • Business Intelligence (BI)
  • Brand Performance
  • Leads Analysis
  • Budget vs. Actuals

BUILDING CLIENTS
BUSINESSES FOR 10+ YEARS.

We are proud of our long-lasting relationships and results.
As anyone in marketing knows, you can’t have one without the other.

PLEASED TO MEET YOU -
WE CAN HELP.

Our people define us. Having the best people is what differentiates us
from other media agencies and makes us great. Everyone on our team has
the breadth and depth of talent to turn an integrated media &
communications driven idea into success for your business.
Every team member is engaged in creating and driving consumers
to your brand. And we have a great time making it happen.

INSPIRING & STRATEGIC
AT EVERY LEVEL.

NEWS & BLOG

Media Buying Icon

What Keeps Marketers Up at Night?

Marketers are becoming more customer-centric Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception. According to October 2015 research, improving the customer experience is what primarily keeps CMOs and marketing leaders up at night—at least when it comes to their... Read More »

Media Buying Icon

How Marketers Are Measuring Customer Engagement

Good customer service is key Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience. According to Q4 2015 research, many executives are using revenue metrics to quantify the success of customer efforts. CMO Council looked at how marketing executives in North America quantify customer engagement... Read More »

GET IN TOUCH.

NYC:

21 West 38th Street
13th Floor
New York City, NY 10018
212-251-0021

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Atlanta:

1105 Lakewood Parkway
Suite 475
Alpharetta, GA 30009
678-619-2256

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