working media group

We are an independent media planning and buying, activation, and analytics
agency delivering fully integrated marketing solutions to influence and engage
our clients’ consumers along the Path to Purchase. If your company is looking for
integrated marketing solutions, Working Media Group is here to provide the most efficient
and effective media strategy, regardless of your industry. As a B2C and
B2B online marketing agency, we focus on doing the absolute best for
our clients through exceptional teamwork and collaboration.

In effect transforming clients’ businesses.

Transformative
Media Solutions

Transformative

adjective | trans•form•a•tive | tran(t)s-form-e-tiv

The definition of transformative is something, such as
an experience, that inspires change or causes a shift in viewpoint.

TRANSFORMING TOGETHER.

The media landscape is fragmented, complex, and constantly transforming.
Individuals are consuming media across more devices than ever before and as
an online media buyer, it’s our job to get our client’s marketing strategy out on the
best medium. Time spent with media and specific properties is constantly evolving,
as are our integrated marketing solutions.

Driving Consumers to Our Client’s Brands

As a B2B online marketing agency, we analyze the various media alternatives available
to each client that best suits their industry, products, and services. We then design efficient
and effective integrated marketing solutions that best engage their audience to achieve
the client’s goal. Working Media Group is an online media buyer that strives to remain
within your defined budget and maximize return on advertising investments.

Transforming CMOs to Rock Stars

At Working Media Group, we believe a successful B2B online marketing agency
should be able to increase your brand’s overall awareness, sales, and market
share through properly designed media strategies, analytics and optimization.

Category Expertise

Automotive, B2B, CPG, e-Commerce, Education, Food & Beverage,
Financial Services, Health Care, Home Improvement, Non-Profit, Pharma,
Pet Care, QSR, Retail, Spirits, Travel & Tourism.

OUR PROPRIETARY & PROVEN
TRANSFORMATIVE PROCESS

As a digital media buying agency, knowing audiences and how
they engage with media at each and every touch point along the
Path to Purchase is crucial for the media buying and planning process.
We begin by planning our clients’ campaign with the help of data scientists
to determine where consumers are most heavily interacting with the
product or service. Once the strategy is in place, we drive those customers to our
client’s brands and analyze the results in order to receivethe best possible
ROI and brand awareness through programmatic media buying.

Our 3 Stage Transformative Process:

PIED PIPERS ON
THE PATH TO PURCHASE.

Our focus and deep understanding of Path to Purchase
behavior sets us apart from other media buying and planning agencies.
Our implementation of real time, programmatic media buying and targeting
to increase sales and build brand loyalty makes us truly unique
in today’s quick changing media landscape. Delivering the right message
to the right consumers at the right time is a complicated,
transformative exercise and we strive to be the best
digital media buying agency for the job.

We light the path to your success.

WE LIGHT THE PATH.

process_planning

As a media planner and buyer, our input of purchase behavior and audience
insight to increase sales and build brand loyalty makes us truly unique from
other media planning agencies. In today’s quick changing media landscape,
delivering the proper audience the right message at the right time is a complicated,
transformative exercise. Working Media Group has a defined process of
integrated marketing solutions that includes syndicated research tools and
1st, 2nd, and 3rd party data that allows us to fully map the path to purchase.

planning_logos

This deep dive discovery of integrated marketing solutions includes:

  • Brand analysis
  • Client go-to-sale operational analysis
  • Creative engagement analysis
  • Detailed competitive media sizing, allocation, placements, and trending
  • Influencer profiling and identification
  • Media engagement profiling
  • Path to Purchase analysis
  • Proprietary geographic analytics and market determinations
  • Psychographic and socio-economic target profiling
  • Sales funnel and KPI building methodologies
  • Social auditing and listening
  • Web traffic and conversion analytics
  • Web visit analytics
Transformative Labsm

Our proprietary Transformative Labsm will allow us to better understand
the media consumption as a media planner and buyer and ultimately surpass
results provided by other media planning agencies.

ACTIVATION WITHOUT
HESITATION.

planning_activation

The extensive research and campaign design work completed in our
media planning and buying phase drives the media strategy to ensure it
aligns with brand objectives. Our digital media buying agency strives to provide
our clients with the most exceptionally crafted integrated marketing solutions
to get their brand in front of the right consumers.

Our activation process is performed without hesitation.
As a digital media buying agency, our strategy is to first create awareness
of our clients’ brand and utilize all of our media planning and buying knowledge
to narrow down consumers. Ultimately, we aim to drive them to the transaction process,
but our end goal is also to create brand loyalty and advocacy throughout the target audience.

Activation has become more and more data-driven, which allows our clients
to be more precise in their actions. The integrated marketing solutions we provide
allow them to measure results more effectively, and increase returns,
regardless of which of the myriad of media options are utilized.

MAGNIFY WHAT’S HOT.
FILTER OUT WHAT’S NOT.

planning_analytics

To quote the celebrity statistician, Nate Silver:
“Every day, three times per second, we produce the equivalent
of the amount of data that the Library of Congress has
in its entire print collection. Most of it is . . .irrelevant noise.
So unless you have good techniques for filtering and processing
the information, you’re going to get into trouble.”

That’s where our B2B online marketing agency comes in. In short, our
media planning and buying becomes far more effective when grouped
with data driven insights through our marketing analytics services.

 

Our B2B online marketing agency transforms CMOs to rock stars with the
marketing analytics services and tools to boast about ROI and/or brand lift.
We do that with our proprietary, user-friendly dashboard that reports on both
online and offline media performance, focusing on a diverse set of criteria from
brand performance (awareness, perception, prestige, consideration, etc.) all the
way to sales data and/or conversion analysis.

Most importantly, our media planning and buying analytics team is uniquely qualified
to help clients extract insights and intelligence so they’re not treading water
in a sea of endless and meaningless data.

WHAT WE DO &
HOW WE DO IT.

We know it sounds corny but for Working Media Group,
it’s all about teamwork, collaboration, and dedication to our clients.
No egos. No silos. Just shared passion and results.
Clients get Senior Management involvement every step of the way.
Everything we do is focused on doing better for our clients.
And we love doing it.

WE heart DIGITAL

Consumers are now spending more time with digital than any other
form of media, including TV. And digital marketing is by far the most directly
measurable media. We’ll show you how various creative, media tactics,
publishers, audience segments perform.

What consumers are saying about your brand?
Your competitors? Your industry?
We’ll show you through social listening.

We’ll paint a clear picture of your audience and provide an understanding
of the content that people most care about.

Our services include:

  • Search Engine Marketing
    (SEM) / Search Engine Optimization (SEO)
  • Programmatic Ad Buying
    – Display (Standard & Rich Media)
    – Video
    – Mobile (Mobile Web & In-App)
  • Direct Marketing, i.e., Email
    – Marketing Automation
  • Audience Profiling / Audience Segmentation
  • Streaming (Pandora, I Heart Radio, Spotify )
  • Landing Page Development
  • Sales Funnel Building
  • Ad Serving

WE EXCEL IN
TRADITIONAL CHANNELS.

service1

TV is still KING.

Outside of the web and the rise of mobile, no other medium
has been seen dramatic change quite like TV. While American adults
are still viewing live TV at an average rate of 4.5 hours per day,
the proliferation of alternative methods to consume content has been
profound, offering brands a myriad of options to communicate
with consumers. Despite (or perhaps because of) all the viewing options
for consumers, TV – whether it be linear, streaming, mobile,
video game console – is still the number one medium to reach the masses.
We take seriously our responsibility to stay on top of all the
changes in order to advise on best ways to use TV to accomplish goals.

service2

Video did not kill the radio star.

In fact, radio is very much alive and well and has evolved with the
advent of streaming and satellite options. We approach radio holistically
ensuring all relevant channels are considered in our
Planning and Activation process.

  • National (Network)
  • Local (Spot)
  • AM/FM
    – News/Talk
    – Sports
    – Music (all formats)
  • Satellite
    – Sirius/XM
  • Streaming
    – Pandora, Spotify, iHeartRadio

service3

Print still has POWER.

Consumer print is still a powerful marketing tool for brands.
Trade publications deliver high-value information to specific industries and
recognize the power of the channel to communicate directly with
their end users.

  • National, Regional, Hyper-Local
  • Newspapers
    – Dailies, Weeklies
  • Magazines
    – Weeklies, Monthlies,
    Quarterlies, etc.
  • FSI’s
  • Trade Magazines, Journals,
    Newspapers, etc.

service4

A nation on the move.

OOH advertising’s ability to engage on-the-go
consumers makes it a powerful stand-alone medium and a strategic
complement to other media.

  • Billboards
  • Bus Posters and Wrapped Buses
  • Bus Shelters
  • Airport Dioramas
  • Stadium Advertising
  • Kiosks
  • Cinema Advertising
  • Digital Billboards
  • In Store Advertising
  • In-Flight Advertising
  • Mobile Billboards
  • Place-Based Digital Networks
  • Transit Advertising
  • Shopping Malls
  • Taxicabs
  • Wall Murals

FRIENDING US
PAYS OFF BIG TIME.

“Marketing is no longer about the stuff
that you make, but about the stories you tell.”
Seth Godin - entrepreneur/author/marketer

The power of social media is undeniable in today’s world;
Facebook, Twitter, Instagram, etc., have transformed not only how society functions
and interacts but also how brands tell their stories and communicate directly
with consumers. Social has pushed Consumer Marketing to the forefront.

  • Social Listening (Research & Insight)
    – Sentiment Monitoring and Analysis
  • Social Media Campaigns and Ads
    (Engagement)
    – Twitter/Vine
    – Facebook (Exchange & PowerEditor)
    – Pinterest
    – Instagram
    – YouTube
    – LinkedIn
  • Social Media Strategy and Implementation
  • Widgets, Badges, Tools, Etc.
  • Community Analysis
  • Influencer Marketing
  • Blog Content Creation/Execution (SEO)
  • Brand Content creation and scheduling

WE GET PHYSICAL.

Experiential, defined as messaging you can touch,
feel, or view in a physical space, allows brands to tangibly interact with
consumers to tell their story. And it isn’t until factoring in earned
media (shares) and PR that experiential investments are fully justified.

While social media as a marketing channel has
risen to star status, it lacks a very essential component;
physicality.

When people can see your brand's human side,
they connect with it more deeply.

We create those experiences that connect your brand and people
through a fusion of media and live experience.

ANALYTICS SIMPLIFIED.

Performance Dashboards

Campaigns have a myriad of moving parts often making it
difficult to get a comprehensive view of activity. Our dashboard allows
clients to gain insights and make better-informed decisions at a
faster pace than ever before.

Our clients have direct access to ROI performance across
all integrated media channels (traditional, digital & social)

  • Cost Per Acquisition by Channel
  • Full Funnel Attribution Modeling
  • Marketing Mix Modeling
  • Conversion Analysis
  • WMG Smart Optimization®
  • ROI Analysis
  • Site Analytics
  • Search Analytics
  • User Experience (UE) Analytics
  • Business Intelligence (BI)
  • Brand Performance
  • Leads Analysis
  • Budget vs. Actuals

BUILDING CLIENTS
BUSINESSES FOR 10+ YEARS.

We are proud of our long-lasting relationships and results.
As anyone in marketing knows, you can’t have one without the other.

PLEASED TO MEET YOU -
WE CAN HELP.

Our people define us. Having the best people is what differentiates us
from other media agencies and makes us great. Everyone on our team has
the breadth and depth of talent to turn an integrated media &
communications driven idea into success for your business.
Every team member is engaged in creating and driving consumers
to your brand. And we have a great time making it happen.

INSPIRING & STRATEGIC
AT EVERY LEVEL.

NEWS & BLOG

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GET IN TOUCH.

NYC:

21 West 38th Street
13th Floor
New York City, NY 10018
212-251-0021

MAP IT

Atlanta:

1105 Lakewood Parkway
Suite 475
Alpharetta, GA 30009
678-619-2258

MAP IT