adjective | trans•form•a•tive | tran(t)s-form-e-tiv
The definition of transformative is something, such as
an experience, that inspires change or causes a shift in viewpoint.
The media landscape is fragmented, complex and constantly
transforming. Individuals are consuming media across more devices.
Time spent with media and specific properties is constantly evolving.
We analyze the various media alternatives available,
design efficient and effective media plans that best engage your
audience to achieve your goal within your defined budget
and maximize return on advertising investments.
Increase your brand’s overall awareness, sales and
market share through properly designed media strategies,
analytics and optimization.
Automotive, B2B, CPG, e-Commerce, Education,
Food & Beverage, Financial Services, HealthCare, Home Improvement,
Non-Profit, Pharma, Pet care, QSR, Retail, Spirits, Travel & Tourism.
Our focus and deep understanding of Path to Purchase
behavior and implementation of real time, programmatic targeting to
increase sales and build brand loyalty makes us truly unique.
In today’s quick changing media landscape delivering the right message
to the right consumers at the right time is a complicated,
The input of purchase behavior and audience insight to increase
sales and build brand loyalty makes us truly unique. In today’s quick changing
media landscape delivering the right message to the right consumers
at the right time is a complicated, transformative exercise. We have a defined
process that includes syndicated research tools and 1st party,
2nd party & 3rd party data that allows us to map the path to purchase.
The deep dive discovery includes:
Our proprietary Transformative Labsm will allow us to better
understand the media consumption.
The extensive research and campaign design work
in our planning phase drives the media strategy to ensure
it aligns with brand objectives.
Activation has become more and more data-driven.
This allows our clients to be more precise in their actions, measure
results more effectively, and increase returns, regardless
of which of the myriad of media options are utilized.
To quote the celebrity statistician, Nate Silver:
“Every day, three times per second, we produce the equivalent
of the amount of data that the Library of Congress has
in its entire print collection. Most of it is . . .irrelevant noise.
So unless you have good techniques for filtering and processing
the information, you’re going to get into trouble.”
That’s where we come in. In short, our media planning and buying
becomes far more effective when grouped with data driven insights.
We transform CMOs to rock stars with the tools to boast about ROI
and/or brand lift. We do that with our proprietary, user-friendly dashboard
that reports on both online and offline media performance, focusing
on a diverse set of criteria from brand performance (Awareness,
Perception, Prestige, Consideration, etc.) all the way to sales
data and/or conversion analysis.
Most importantly, our analytics team is uniquely qualified
to help clients extract insights and intelligence so they're not treading
water in a sea of endless and meaningless data.
We know it sounds corny but for Working Media Group,
it’s all about teamwork, collaboration, and dedication to our clients.
No egos. No silos. Just shared passion and results.
Clients get Senior Management involvement every step of the way.
Everything we do is focused on doing better for our clients.
And we love doing it.
Consumers are now spending more time with digital than any other
form of media, including TV. And digital marketing is by far the most directly
measurable media. We’ll show you how various creative, media tactics,
publishers, audience segments perform.
We’ll paint a clear picture of your audience and provide an understanding
of the content that people most care about.
Our services include:
TV is still KING.
Outside of the web and the rise of mobile, no other medium
has been seen dramatic change quite like TV. While American adults
are still viewing live TV at an average rate of 4.5 hours per day,
the proliferation of alternative methods to consume content has been
profound, offering brands a myriad of options to communicate
with consumers. Despite (or perhaps because of) all the viewing options
for consumers, TV – whether it be linear, streaming, mobile,
video game console – is still the number one medium to reach the masses.
We take seriously our responsibility to stay on top of all the
changes in order to advise on best ways to use TV to accomplish goals.
Video did not kill the radio star.
In fact, radio is very much alive and well and has evolved with the
advent of streaming and satellite options. We approach radio holistically
ensuring all relevant channels are considered in our
Planning and Activation process.
Print still has POWER.
Consumer print is still a powerful marketing tool for brands.
Trade publications deliver high-value information to specific industries and
recognize the power of the channel to communicate directly with
their end users.
A nation on the move.
OOH advertising’s ability to engage on-the-go
consumers makes it a powerful stand-alone medium and a strategic
complement to other media.
Experiential, defined as messaging you can touch,
feel, or view in a physical space, allows brands to tangibly interact with
consumers to tell their story. And it isn’t until factoring in earned
media (shares) and PR that experiential investments are fully justified.
While social media as a marketing channel has
risen to star status, it lacks a very essential component;
When people can see your brand's human side,
they connect with it more deeply.
We create those experiences that connect your brand and people
through a fusion of media and live experience.
Campaigns have a myriad of moving parts often making it
difficult to get a comprehensive view of activity. Our dashboard allows
clients to gain insights and make better-informed decisions at a
faster pace than ever before.
Our clients have direct access to ROI performance across
all integrated media channels (traditional, digital & social)
We are proud of our long-lasting relationships and results.
As anyone in marketing knows, you can’t have one without the other.
Our people define us. Having the best people is what differentiates us
from other media agencies and makes us great. Everyone on our team has
the breadth and depth of talent to turn an integrated media &
communications driven idea into success for your business.
Every team member is engaged in creating and driving consumers
to your brand. And we have a great time making it happen.
As co-founder & CEO, Kerry has grown Working Media Group into a major independent media planning and buying agency with a proven record of helping clients grow their brands. We partner with in-house marketing teams and creative agencies to navigate the transformative media world delivering strategic and fully integrated marketing solutions across all media channels including traditional, digital, mobile, social, brand content and experiential. With over 25 years experience in media, marketing and sales, Kerry's background of working with Fortune 500 clients like American Express, Pfizer and Unilever provide a best practice approach with clients in the health, beauty, travel and financial category. Founded in 2005 with principle offices in New York and Atlanta, we maintain a culture of excellence and continuous improvement through extensive investment in research, education and tools.
As Co-founder & CEO, Marty has over 25 years of operating executive experience and delivers both strategic business and media consulting advice to all clients. arty co-founded Working Media Group to capitalize on the need for high quality research, media planning and buying services to mid-size firms. Working Media Group couples that with expert service with unique analytics to optimize performance and ongoing client success. Working Media Group’s interests are closely aligned with those of its clients and as our clients grow, we grow with them. This alignment has fueled Working Media Group’s own meteoric growth. Marty has successfully built, executed and optimized media campaigns across a host of industries enabling his clients to grow and maximize the return on their advertising investment. He has successfully grown clients selling both B2B and B2C including clients from education, technology, consumer package goods, direct response and non-profits.
As Co-founder & CEO - Atlanta, Lisa has over 15 years of experience in the media and marketing industry – delivering success to a broad array of clients. Lisa brings all clients extensive media expertise in the broad-cast industry and wisely incorporates new evolving marketing strategies into client’s media plans. Lisa has successfully implemented marketing strategies across many different industries such as financial, diet, B2B, pet, and consumer package goods. Lisa’s key focus with all clients is to ensure that the strategies she implements help the companies grow and they see a return of their ad investments. She works with all clients to test and analyze media so campaigns can be optimized and scaled.
As Director of Integrated Media, Barbara is tasked with driving agency knowledge of the media space, understanding the continuous shifts in the media landscape. Based on her deep understanding of client objectives, as well as the myriad of available market/media research tools, she delivers strategic insights into relevant business opportunities, providing solutions to clients’ communication needs. Possessing a true global perspective, Barbara has over 25 years of experience in premium brand marketing communications, working in many diverse categories including cosmetics and fragrances, travel, fashion, finance, liquor, retail, luxury goods, technology, jewelry and watches. Her impressive local, national and global client roster includes esteemed brands such as Tiffany, Cartier, Elizabeth Arden, LVMH, Dom Perignon, Christian Dior, Tag Heuer, Peninsula Hotels, Steinway, Gracious Homes, IBM and The New Yorker. Barbara believes in listening to clients and providing them with comprehensive thinking to deliver the most effective messaging within the most efficient spend – e.g., the best value for their investment.
Specialties: Planning, Buying, Negotiating, Added-Value, Positioning Categories: Cosmetics and Fragrances, Travel, Fashion, Finance, Liquor, Retail, Luxury Goods, Technology, Jewelry and Watches
Our Managing Director of Digital Media & Analytics is charged with commanding the agency’s relentless quest to understand of the role that digital increasingly plays in consumers’ lives and how it serves as a progressively important marketing vehicle. In addition, the role directs the coupling of data/technology and all digital channels to maximize client performance and profitability. Jeff leads our digital and analytics practices and also manages our various digital teams that execute and analyze all of our digital and social activities. In addition, he has a strong understanding of the national media market as well as some of the larger local markets (NYC, Los Angeles, Chicago, Miami). Jeff has successfully grown all of our clients’ digital presence and overall brand health with expertise that spans across SEM/SEO, display/video, social media, and branded content. He sits on the YMCA Marketing & Communications Committee and has an 12 golf handicap.
Michael is the agency’s Sr. Global Marketing & Client Growth Director. He brings with him extensive experience in Digital, Social, Mobile, Traditional Media developing multichannel integrated brand building communication programs for a highly diversified list of CPG and Brand Name Retail based clients such as: Arby’s, Coca - Cola, Colgate-Palmolive HealthCare, Continental Airlines, Denny’s Restaurants, Heineken, Honda, Mercedes Benz, Nestle, Office Max, and Volvo Automobiles.
Category Experience: Automotive / Beverage / CPG / Electronics / Finance / HealthCare / Home Improvement / QSR / Retail / Travel & Tourism