WE EXCEL IN
TV is still KING.
Outside of the web and the rise of mobile, no other medium
has been seen dramatic change quite like TV. While American adults
are still viewing live TV at an average rate of 4.5 hours per day,
the proliferation of alternative methods to consume content has been
profound, offering brands a myriad of options to communicate
with consumers. Despite (or perhaps because of) all the viewing options
for consumers, TV – whether it be linear, streaming, mobile,
video game console – is still the number one medium to reach the masses.
We take seriously our responsibility to stay on top of all the
changes in order to advise on best ways to use TV to accomplish goals.
Video did not kill the radio star.
In fact, radio is very much alive and well and has evolved with the
advent of streaming and satellite options. We approach radio holistically
ensuring all relevant channels are considered in our
Planning and Activation process.
- National (Network)
- Local (Spot)
– Music (all formats)
– Pandora, Spotify, iHeartRadio
Print still has POWER.
Consumer print is still a powerful marketing tool for brands.
Trade publications deliver high-value information to specific industries and
recognize the power of the channel to communicate directly with
their end users.
- National, Regional, Hyper-Local
– Dailies, Weeklies
– Weeklies, Monthlies,
- Trade Magazines, Journals,
A nation on the move.
OOH advertising’s ability to engage on-the-go
consumers makes it a powerful stand-alone medium and a strategic
complement to other media.
- Bus Posters and Wrapped Buses
- Bus Shelters
- Airport Dioramas
- Stadium Advertising
- Cinema Advertising
- Digital Billboards
- In Store Advertising
- In-Flight Advertising
- Mobile Billboards
- Place-Based Digital Networks
- Transit Advertising
- Shopping Malls
- Wall Murals