WE EXCEL IN
TV is still KING.
Outside of the web and the rise of mobile, no other medium has seen
a dramatic change like TV. While American adults are still viewing live TV
at an average rate of 4/5 hours per day, the proliferation of alternate methods
to consume content has been profound, thus the need for programmatic media buying.
All of these alternative streaming and viewing methods offers media planning agencies
and brands a myriad of options to communicate with consumers.
Despite (or perhaps because of) all the viewing options for consumers,
TV – whether it be linear, steaming, mobile, video game console – is still
the number one medium for brands to reach the masses. Through
programmatic ad buying, we’re able to effectively accomplish our client’s goal
through traditional and alternative channels.
We take our responsibility to stay on top of all the changes seriously in order
to advise on the best ways to accomplish goals through TV. We excel in
programmatic ad buying and programmatic media buying so your brand
can reach the right consumers through the right channels.
Video did not kill the radio star.
In fact, radio is very much alive and well and has evolved with the advent
of streaming and satellite options. We approach radio holistically, ensuring
all relevant channels are considered in our planning and activation process.
- National (network)
- Local (spot)
- AM / FM - news / talk, sports, music (all formats)
- Satellite - Sirius / XM
- Streaming - Pandora, Spotify, iHeartRadio
Print still has POWER.
Consumer print is still a powerful marketing tool for brands and
media planning agencies. Trade publications deliver high-value information
to specific industries and recognize the power of the channel to
communicate directly with their end users.
- National, regional, hyper-local
- Newspapers - Dailies, weeklies
- Magazines - Weeklies, monthlies, quarterlies, etc.
- Trade magazines, journals, newspapers, etc.
A nation on the move.
OOH advertising’s ability to engage on-the-go consumers
makes it a powerful stand-alone medium and a strategic
complement to other media.
- Bus posters and wrapped buses
- Bus shelters
- Airport advertising
- Stadium advertising
- Cinema advertising
- Digital billboards
- In store advertising
- In-flight advertising
- Mobile billboards
- Place-based digital networks
- Transit advertising
- Shopping malls
- Wall murals