MEDIA PLANNING AND BUYING EXPERTS
With over 60 years experience in media planning and buying, we take great pride in delivering the highest standards of excellence in media services – partnering with our clients to achieve their business goals and maximize return on their advertising investments.
We evaluate your market, competition and design effective campaigns. Our buying power and knowledge will provide a more efficacious plan. We negotiate aggressive advertising rates in all mediums, typically discounted at 40% – 80% off published rates, depending on the medium. We have proprietary tools to track campaign success and optimize performance. To schedule a complimentary consultation with a media expert, call 212.679.2681.
We are media planners for a wide variety of clients who sell products to consumers (B2C) and other businesses (B2B). Our clients also have a variety of goals from building brands to directly driving leads and sales and a variety of channels from which they sell their products or services (web sales, phone sales, store sales, and direct and indirect sales channels). This client variety translates into added experience – all for your benefit. We use our direct marketing expertise to help branders track and optimize performance.
We understand advertising and marketing strategies and how those have to support sales and achieve results. More importantly, our media planners understand the performance and value of media types and media properties and how those can be best applied to engage your audience and achieve your goals within budget.
We understand the importance of the design of a proper media plan and the benefits of a strong media buy. All our clients have limited budgets and we will not recommend advertising strategies where a media property cannot be properly tested within budget. We’d rather not run a media test plan than run a flawed one. Our common goal is to grow your business and as you grow, we’ll grow with you.
We “walk the talk” when we speak of partnering with clients. We make enormous investments upfront in research, advice and workload to assist our clients. We don’t typically charge retainers or upfront fees. We don’t sign long term exclusive contracts. We invest in your business and earn your trust and deliver. Our meteoric growth is the best testament to our success in growing our clients.
Unlike big monolithic agencies, there are no bureaucracies or long chains of command. Working Media Group media experts that support you interface directly with all the media properties to ensure the best possible rates, added value and prompt and accurate campaign execution. Professional, efficient, effective, timely and personalized media services. For us, it is all about you – our business is your business.