Kerry P. Tracy
As co-founder of Working Media Group, Kerry is dedicated to the pursuit of excellence in communications strategy and execution. Utilizing the appropriate resources with expertise in media and market research, data mining, communications planning and accountability, Kerry is providing the best in communications services for his growing client base. With over 25 years experience in media, marketing and sales, Kerry’s background of working with Fortune 500 clients like American Express, Pfizer and Unilever provide a best practice approach with small and mid-sized clients in the health, beauty and financial category. Working Media Group’s unique hybrid approach benefits both the Branders and Direct Response clients.
Prior to founding Working Media Group, Kerry served as Managing Director of Time Inc Strategic Communications, a division of Time Inc. and the #2 Direct Marketing Company in the world. He helped build stronger relationships for his clients best customer base through customized communications.
Kerry was Publisher of the Delta inflight publications and Founder of Kerry Publishing Corp. He had previously sold television time for CBS. Tracy has a Bachelor of Science degree from Bentley College, Waltham MA and attended the Kellogg Graduate School of Management Executive program, Evanston IL. Tracy is past Trustee of The Epiphany Foundation and Board Director of the Peter Stuyvesant Little League.
Marty D. Avallone
Over 25 years of operating experience in variety of executive roles and brings together strategic business and media consulting experience. Marty co-founded Working Media Group realizing that there was a huge untapped need for high quality media services to mid-size firms. By aligning Working Media Group’s interest with those of its clients and delivering expert advice and professional service at the best pricing , all would succeed. The meteoric growth of the firm validated this assumption. Marty has successfully built and executed media campaigns across a host of industries enabling his clients to grow and maximize the return on their advertising investment. He has successfully grown clients selling both B2B and B2C including clients from education, technology, consumer package goods, direct response and non-profits.
Based on syndicated and proprietary research, he is able to design plans that are best suited for the target audience and maximize efficiencies across all media. The negotiating skills developed as a lawyer have ensured the firm the best possible pricing and opportunities amongst various media.
Marty started his career as a lawyer and then moved on to a number of executive positions in sales and marketing at IBM. He then helped take public and significantly grow mid-size software firm, Mapics, which was later sold to private equity backed group.
Marty holds a JD from Duke University and bachelors degree in Economics from Columbia University.
CEO – Working Media Group Atlanta
Lisa has over 15 years of experience in the media and marketing industry. As co-founder and CEO of Working Media Group Atlanta, Lisa came on board with the WMG team in 2010 as they expanded into the Atlanta market. Lisa brings to the table her extensive knowledge of the broadcast industry and her knowledge of incorporating new evolving marketing strategies into client’s media plans. Lisa has successfully implemented marketing strategies across many different industries such as Financial, diet, B2B, Pet, and consumer package goods. Lisa’s key focus with all clients is to ensure that the strategies she implements help the companies grow and they see a return of their investments.
Lisa holds a BS in Communications with a minor in English and Spanish. She also hold a MS in Instructional Technology. Lisa was named one of Atlanta’s Top 40 under 40 Business executives in 2012 and Working Media Group Atlanta was named best places to work by the Atlanta Business Chronicle.
Board of Advisors
Michael J. Kelly is currently CEO of The Weather Channels and was the President of AOL Media Networks from February 2004 until September 2007. Media Networks is responsible for AOL’s global advertising business, including revenues, product and platform development, and media strategy for all of AOL’s properties, as well as its Advertising.com network. The Media Networks organization was formed in February 2004 and is headquartered in New York City. The unit has over 1500 employees worldwide.
Michael Marchesano, a Managing Director with The Jordan, Edmiston Group, focuses on the firm’s leading M&A advisory practice to the business information services sector, which includes the wide array of companies providing data-driven products and services and marketing solutions. As a 25+ year media industry veteran and a former CEO at The Nielsen Company, Mr. Marchesano is known for his strong strategic and management skills. He has an impeccable reputation and is highly regarded throughout the industry. His wealth of knowledge and deep domain experience in the business information services sector offers significant value to JEGI’s b2b client base.
Ben Arno repositions and revitalizes brands in order to drive growth. In senior positions at Ogilvy & Mather, Grey and DDB, Ben has turned around and strengthened the value of many of the world’s leading brands, including Lipton Tea, Johnson & Johnson, Goldman Sachs, American Express and Maxwell House. Ben has a proven history of squeezing more out of mature product lines, increasing market expansion and penetration, using creative innovation techniques, revitalizing slumping market segments and doing this all on a global scale.
Jeff Stewart Serial entrepreneur with a Technology and Financial Services background and expertise building rapid growth businesses.Founder of Urgent Group, a stealth mode start-up, exploring opportunities to apply technology to speed business-to-business processes such as revenue and sales force acquisition. Founder of Monitor110, offering Internet-based data and analysis tools to Institutional Investors. Monitor110 Is based in NY with operations in The Philippines and China.Founder and current Managing Director of Geometric Group LLC, a venture and business development firm.Draper Fisher Jurrvetson – Gotham, Entrepreneur-In- Residence.
Tony Jarvis An acclaimed global advertising and media research architect, Tony’s diverse international experience encompasses all facets of research whether serving the brand advertiser, ad agency or the research vendor segment. This extensive knowledge gives Tony an unprecedented ability to blend the learning from a variety of research methodologies and techniques whether for insights into brand growth, product development, advertising strategy and execution or database/systems development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side. He is recognized as one of America’s leading advocates of data fusion and optimizers with considerable experience developing and marketing databases and systems that improve consumer, brand and marketing insights to drive ROI.
Christopher French has more than two decades of experience in executive management, strategic planning, M&A advisory services and product marketing. Mr. French, who leads Petsky Prunier’s healthcare practice, brings significant expertise advising marketing technology and services firms that support the life science industry. Prior to joining Petsky Prunier, Mr. French served as president and chief executive officer of Cadient Group, a private equity-backed, interactive marketing agency for life science companies. Previously, he served in a number of capacities—including senior vice president of global solutions marketing and corporate development, as well as general counsel—at Dendrite International, a provider of software, information and service solutions to the global life sciences industry. Prior to joining Dendrite, he was a merger and acquisition associate at Skadden, Arps, Slate, Meagher & Flom, a leading global law firm.