In the latest episode of “Behind the Numbers,” eMarketer’s Paul Verna and Matteo Ceurvels discuss Netflix’s position in Latin America, and how other local players are driving viewership. This episode was made possible by Criteo.
Are corporate silos finally breaking down a bit? A new survey of marketing leaders shows progress, with teams having better access to data from across the organization. A September report from the CMO Council and SAP Hybris found that less than one-quarter of marketers worldwide say they have full access… Read More »
Julie FleischerVice President, Product MarketingNeustar It’s no secret that organizations that invest heavily in measurement and attribution technology tend to see better campaign results than those that don’t prioritize these areas. But a new study from marketing platform provider Neustar found that investing in measurement tools can also have an… Read More »
Snapchat has made no secret of its focus on mature social media markets. In an SEC filing from February, parent company Snap Inc. plainly stated, “We expect growth to continue to come from developed markets with readily available high-speed cellular internet and high-end mobile devices.” That’s likely due to the… Read More »
This post was contributed and sponsored by Twitter. Earlier this year, the Doritos UK team turned to Twitter to target consumers aged 16 to 30—an audience that “leans in” to the platform, and taps into culture by interacting with brands and celebrities. The snack brand leveraged Twitter’s range of video… Read More »
Rise of the Machines: Artificial intelligence (AI) is worming its way into any number of aspects of our digital lives. Now Counterpoint Technology Market Research reports that smartphones are no exception. The firm projects that one-third of smartphones shipped worldwide in 2020 will support machine learning and other AI capabilities… Read More »
Is Facebook worried that it’s starting to show some gray? This week the world’s most popular social network acquired the teen-focused platform tbh, as in “to be honest,” for an undisclosed sum. (TechCrunch reported the purchase price was less than $100 million.) tbh has generated a following among younger users… Read More »
| 22 mins ago Use the hashtag #HappyDiwali Twitter India Diwali, or Deepavali, will be celebrated in India Thursday, and Twitter unveiled a hashtag-triggered emoji for the occasion. Twitter India revealed the Rangoli emoji in a tweet.
| 38 mins ago Top editors and thought leaders in the publishing world presented new projects at Hearst’s fifth-annual MagFront event today at its headquarters in New York. Many of the presentations at the event, at which Hearst introduces new initiatives available for potential future sponsorships, referred advertisers to small-scale… Read More »
We don’t ordinarily think of Google when we think about competition in the digital marketing world, since it seems to reliably dominate most areas in which it does business. A recent segment discussing corporate monopolies on John Oliver’s “Last Week Tonight“ hilariously referenced Bing as the dominant search engine with… Read More »