Consumers are now spending more time with digital than any other form of media, including TV. As a digital media buying agency, we’re confident that digital marketing is by far the most directly measurable media. We’ll show you how various creative, media tactics, publishers, and audience segments perform with more accuracy than other agencies.

What are consumers saying about your brand, competitors, or industry? Our digital media buying agency will show you through social listening.

Through programmatic ad buying, automated marketing solutions, and other services we’ll paint a clear picture of your audience and provide an understanding of the content that people most care about.

Our services include:

  • Search engine marketing (SEM) / search engine optimization (SEO)
  • Programmatic ad buying – display (standard & rich media), video,
    mobile (mobile web * in-app)
  • Direct marketing / email – automated marketing solutions
  • Audience profiling / audience segmentation
  • Streaming (Pandora, iHeartRadio, Spotify)
  • Landing page development
  • Sales funnel building
  • Ad serving
  • Native Marketing
  • Influencer Marketing


As a B2C and B2B online marketing agency, we understand how important it is for clients to see and understand their results. Our clients have direct access to ROI performance across all integrated marketing solutions and media channels (traditional, digital, and social).

  • Cost per acquisition by channel
  • Full funnel attribution modeling
  • Marketing mix modeling
  • Conversion analysis
  • WMG Smart Optimization®
  • ROI analytics
  • Site analytics
  • Search analytics
  • User experience (UE) analytics
  • Business intelligence (BI)
  • Brand performance
  • Leads analysis
  • Budget vs. actuals


“Marketing is no longer about the stuff that you make, but about the stories you tell.”
Seth Godin – entrepreneur/author/marketer

As a digital media buying agency, the power of social media is undeniable in today’s world. Facebook, Twitter, Instagram, etc., have transformed not only how society functions and interacts, but also how brands tell their stories and communicate directly with consumers. Social has pushed consumer marketing to the forefront and as a B2C and B2B online marketing agency,
it’s our job to utilize it for our clients’ best interests.

Through automated marketing solutions, our B2C and B2B online marketing agency will help your brand achieve profitable results and consumer interactions through a variety of social platforms. Automated marketing solutions allow us to provide the social media benefits to brands while keeping the time free to focus on other aspects of their campaign as well. Below are just some of the social services our digital media buying agency can provide.

  • Social listening (research and insight) – sentiment monitoring and analysis
  • Social media campaigns and ads (engagement) – Twitter , Facebook (Exchange and PowerEditor), Pinterest, Instagram, Snapchat, YouTube, LinkedIn
  • Social media strategy and implementation
  • Widgets, badges, tools, etc.
  • Community analysis
  • Influencer marketing
  • Blog content creation / execution (SEO)
  • Brand content creation and scheduling


TV is still KING.

Outside of the web and the rise of mobile, no other medium has seen a dramatic change like TV. While American adults are still viewing live TV at an average rate of 4/5 hours per day, the proliferation of alternate methods to consume content has been profound, thus the need for programmatic media buying. All of these alternative streaming and viewing methods offers media planning agencies and brands a myriad of options to communicate with consumers.

Despite (or perhaps because of) all the viewing options for consumers, TV – whether it be linear, steaming, mobile, video game console – is still the number one medium for brands to reach the masses. Through programmatic ad buying, we’re able to effectively accomplish our client’s goal through traditional and alternative channels.

We take our responsibility to stay on top of all the changes seriously in order to advise on the best ways to accomplish goals through TV. We excel in programmatic ad buying and programmatic media buying so your brand can reach the right consumers through the right channels.

Video did not kill the radio star.

In fact, radio is very much alive and well and has evolved with the advent of streaming and satellite options. We approach radio holistically, ensuring all relevant channels are considered in our planning and activation process.

  • National (network)
  • Local (spot)
  • AM / FM – news / talk, sports, music (all formats)
  • Satellite – Sirius / XM
  • Streaming – Pandora, Spotify, iHeartRadio

Print still has POWER.

Consumer print is still a powerful marketing tool for brands and media planning agencies. Trade publications deliver high-value information to specific industries and recognize the power of the channel to communicate directly with their end users.

  • National, regional, hyper-local
  • Newspapers – Dailies, weeklies
  • Magazines – Weeklies, monthlies, quarterlies, etc.
  • FSI’s
  • Trade magazines, journals, newspapers, etc.

A nation on the move.

OOH advertising’s ability to engage on-the-go consumers makes it a powerful stand-alone

medium and a strategic complement to other media.

  • Billboards
  • Bus posters and wrapped buses
  • Bus shelters
  • Airport advertising
  • Stadium advertising
  • Kiosks
  • Cinema advertising
  • Digital billboards
  • In store advertising
  • In-flight advertising
  • Mobile billboards
  • Place-based digital networks
  • Transit advertising
  • Shopping malls
  • Taxicabs
  • Wall murals


Experiential marketing, defined as messaging you can touch, feel, or view in a physical space, allows brands to tangibly interact with consumers to tell their story. Though media planning and buying is important, it isn’t until factoring in earned media shares and PR that experiential marketing investments are fully justified.

While social media as a marketing channel has risen to star status, it lacks a very essential component;

When people can see the “human” side of your brand, they’re able to connect with it on a deeper level. Through integrated marketing solutions, we create those experiences that connect your brand and people through a fusion of media planning and buying and live experience.

At Working Media Group, we utilize integrated marketing solutions to find the best experiential investments for your brand. Our main priority is to provide our clients with the best marketing solutions available to them to gain the most defined audience and maximize consumer engagement.