People spend significantly more time with television than with any other medium. Television maintains the highest reach, nearly 90% of Adults 18+ every day, and over 80% of every age, income and education.
In addition to high daily reach, more time is spent with television each day than any other medium – over 5 hours for Adults 18+ and high levels across all age, income and education breaks.
When asked to cite the one type of advertising that is the most exciting, influential, persuasive, authoritative and engaging, TV advertising receives the highest scores, with significant margins over all other media.
There are many places to advertise on TV and it can be overwhelming. We can help guide you through the process and help you achieve your goals by building the most effective and efficient TV plan for your investment, with affordable TV advertising costs. We will help manage your campaign from media planning & buying to post-buy analysis.
Our strong relationships with TV networks, cable providers and satellite companies allow us to negotiate the best available rates. Additionally, we work on direct marketing and branding campaigns alike in a number of industries and can help you save money, increase your coverage and improve your ROI. Based on business objectives and target audience, we’ll design a plan that offers you the right reach and frequency.
Working Media Group works across all forms of TV advertising:
- National / Regional Cable
- Local / Spot
- Long or Short Form
TV advertising costs vary widely based on inventory, ratings, programming and market. The proliferation of viewing options and the growth of DVRs, ad-skipping technologies, and on-line viewing have made planning and buying all the more complex. Knowing the market can make all the difference on whether you reach your audience, run effectively and what price you pay. We buy across all methodologies and all providers in upfront and in scatter based on goals, budget and where we are in the test cycle.
Anyone can buy cheap spots and if you were to go to a TV sales rep, they’d probably be more than willing to sell them. But whether and where you air will not be certain and more likely than not you’ll get what you pay for – cheap spots and limited results. We look for performance and price; sometimes taking a higher price to ensure our appearance in specific programming that is perfect for our audience.
We will help you design local or regional test campaigns to analyze creative, daypart or program performance which can then be scalable on a national, more-efficient basis.
We are of course always looking for added-value opportunities including product placement, endorsements or sponsorships where budget allows. We appreciate the power of ”influencers” and the quick adoption of their followers and work to capitalize on that. We seek out up and coming stars for our target audiences and work to align our brands with their messages.
We don’t produce creative but we do work with a multitude of creative agencies and can recommend a number of partners based on your advertising strategies, audience and budget. We work well with in-house agencies or media departments in advising on marketing strategies and plans. Unlike full service agencies, we won’t push you toward video production if your budget won’t support it.
While we don’t produce creative, we have unique state of the art eyetracking focus group technology that allow us assess the effectiveness of your visual creative in video and TV advertising. We use this for A/B testing or to gauge message and visual resonance. Our solution uses standard webcams to allow for cost effective and timely on-line focus group studies to be performed worldwide. Our technology does not lie. It follows your eye and looks to where in fact you are engaged – for how long and in what order. You may be surprised to learn more about what truly engages your target audience. It takes a lot of the subjectivity and bias out of focus group work.
In addition to research, planning and buying, we help with trafficking and ensure that your ads have run as agreed and, where they haven’t that we get appropriate make-goods to compensate for the errors. W e work with you to analyze the campaign against performance and optimize to the better performing TV advertising strategies.