U.S. Ad Spend Drops in Q3 15:

Ad spending trends can signal many things including the health of the economy or certain sectors within it, the performance of media channels and marketers belief in the value of those channels. Q3 ramps into Q4 and gives some indication of where the year may end. Kantar Media announced a 3.7% drop in Q3 ad…

Is TV shifting faster than anticipated…

We last spoke about the continuing influence TV has but recent reports show that more consumers (particularly younger ones) are “pulling the plug” on their cable subscriptions. Moreover, ad dollars are shifting more rapidly than may have been anticipated and media companies have felt the brunt of that shift in the most recent quarter. Big…

TV still being consumed…

A number of key statistics came out supporting that TV is still a big influence in US and world media consumption habits. According to the Labor Department, Americans continue to spend lots of time in their day in leisure activities.  Within a 24 hour day in 2014, Americans spent on average a total of two…

The Science (and Art) of Media Planning

Media planning is first a science involving deep client and market research but also requires some “art” based on experience and knowledge of the media marketplace and its impact in driving certain engagement along the path to purchase.  Strong media planners are like chefs that balance the ingredients as they design a fine meal.   Strong…

CPG brands: Bigger not always better

There’s a lot of positives to being Goliath in the CPG space.  Resources and shelf space are generally readily available to the established brand giants.   Big ad budgets push the brand out to all targets that fall within their pre-defined demographic.   However, startup brands with limited resource (the David’s), particularly those targeting millennial consumers, are…

Working Media Group delivers integrated media solutions as part of Time Out’s transformation

The iconic media house Time Out is transforming its NY business model and chose Working Media Group to help deliver the message.    Working Media Group partnered with Time Out’s talented in-house team and creative agency, PI&C, to design and execute a fully integrated  marketing campaign to launch Time Out’s new cross-platform offerings.  The campaign was…

Independent Media Planning and Buying Pays Off Copy

Smart marketers know better: independent media planning and buying firms deliver better service and talent more efficiently than the monolithic “white shoe” conglomerates. There’s been significant consolidation in the agency space. Much of that is driven by the public conglomerates need to generate growth (which they are losing organically) and to beef up their brainpower…