CPG brands: Bigger not always better

There’s a lot of positives to being Goliath in the CPG space.  Resources and shelf space are generally readily available to the established brand giants.   Big ad budgets push the brand out to all targets that fall within their pre-defined demographic.   However, startup brands with limited resource (the David’s), particularly those targeting millennial consumers, are…

Working Media Group delivers integrated media solutions as part of Time Out’s transformation

The iconic media house Time Out is transforming its NY business model and chose Working Media Group to help deliver the message.    Working Media Group partnered with Time Out’s talented in-house team and creative agency, PI&C, to design and execute a fully integrated  marketing campaign to launch Time Out’s new cross-platform offerings.  The campaign was…

Independent Media Planning and Buying Pays Off Copy

Smart marketers know better: independent media planning and buying firms deliver better service and talent more efficiently than the monolithic “white shoe” conglomerates. There’s been significant consolidation in the agency space. Much of that is driven by the public conglomerates need to generate growth (which they are losing organically) and to beef up their brainpower…