TV still being consumed…

A number of key statistics came out supporting that TV is still a big influence in US and world media consumption habits. According to the Labor Department, Americans continue to spend lots of time in their day in leisure activities.  Within a 24 hour day in 2014, Americans spent on average a total of two…

The Science (and Art) of Media Planning

Media planning is first a science involving deep client and market research but also requires some “art” based on experience and knowledge of the media marketplace and its impact in driving certain engagement along the path to purchase.  Strong media planners are like chefs that balance the ingredients as they design a fine meal.   Strong…