What Keeps Marketers Up at Night?

Marketers are becoming more customer-centric Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception. According to October 2015 research, improving the customer experience is what primarily keeps CMOs and marketing leaders up at night—at least when it comes to their marketing objectives. A survey by…

How Marketers Are Measuring Customer Engagement

Good customer service is key Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience. According to Q4 2015 research, many executives are using revenue metrics to quantify the success of customer efforts. looked at how marketing executives in North America quantify customer engagement success. More than a third of respondents…

Nielsen Expands Social Media TV Ratings To Facebook

Nielsen is enlarging its social media TV-centric data beyond Twitter to include Facebook — now called Nielsen Social Content Ratings. Nielsen had been partnering with Twitter for its Nielsen Twitter TV Ratings since October 2013. Nielsen says that with this new effort, “TV networks and streaming content providers can assess the effectiveness of social audience…