Monthly Archives: March 2018

Big Banks Are Capturing More Depositors.  How to Fight Back.

By Jeff Matteuzzi, SVP of Accounts, Digital and Analytics   The big keep getting bigger. Forget Dodd Frank. The three largest US banks by assets just keep getting bigger and have stolen significant deposit share from all the others. According to a recent Wall Street Journal Article, Bank of America, JP Morgan and Wells Fargo…

Uncovering Audience Insights

Audience insights is a commonly used term which encompasses the ability to understand the inner motivations and emotional needs of the audience. An insight isn’t just simple descriptive demographic data, such as age, sex or income. It also is able to provide a key piece of information regarding how the audience resonates in relation to…