By Shreya Jois, Partnerships Intern There is no question that voice search has radically shifted how everyone thinks of paid search, especially since the Amazon Echo has increased its sales dramatically in recent years. However, rather than just focusing on the shifting…
By Shreya Jois, Partnerships Intern Spotify’s rise to success, including almost a billion dollar valuation after recently launching its IPO earlier this year, is in a large part due to selling ads on its free platform. But with increasing concerns by…
By Shreya Jois, Partnerships Intern Amazon’s influence and power has been unrivaled for years, but their newest move by no longer buying the top search spots in Google’s Shopping platform is a clear signal that Amazon is now making its full-fledged…
By Shreya Jois, Partnerships Intern The newest company to add a fresher take to their hamburgers is none other than franchise giant McDonald’s. Although they have been working on bringing “cooked when you order” fresh beef for their Quarter Pounders for years, their newest campaign with a few…
By Stephanie Wang With 1700 regional bank branches shutting down this year and deposits declining in 10 out of the top 22 regional banks, the fight for client deposits is becoming increasingly competitive. Additionally, regional banks are at a competitive disadvantage with the largest three US banks, Bank of America, Wells Fargo, and JPMorgan Chase.…
By Shreya Jois, Partnerships Intern Health and Beauty campaigns have almost always targeted women, but the recent tide of authenticity is a clear signal that these companies are targeting a newer audience and generation of women. This rise of authenticity in…