Monthly Archives: September 2018

Why Millennials are Leaving Your Bank (And How to Stop Them)

By Kerry Tracy, CEO of Working Media Group   KEY INSIGHTS To attract millennial consumers, banks need to offer a better customer service experience with more convenient locations, digital/mobile services, money management tools, and rewards, as well as fewer fees. 93% of millennials prefer one that offers no-fee banking options, and 30% of millennials would…

The Beverage World Shifts – Don’t be Left Behind

By Kerry Tracy, CEO of Working Media Group Beverage giants are veering out of their historic traffic lanes as a plethora of drink options flood the market and consumers grow more focused on what they drink. Pepsi’s $3.2B purchase of SodaStream, a seltzer dispenser product is a bow to the realization that sugary or artificial…