By Kerry Tracy Dynamic Creative Optimization (DCO) is the automated process by which different display creative is served dynamically based on a variety of data points (think location, interaction history, demographics, etc.) and then optimized (served more frequently) to the better performing version. By understanding the viewer, we can deliver more personalized and…
By Kerry Tracy CEO of Working Media Group For brands that don’t feel confident in their attribution capabilities, you’re not alone! As a recent eMarketer survey shows, most marketers are not happy with the insights they’re gathering on their campaigns. CMOs and…
By Kerry Tracy CEO of Working Media Group While Oscar linear TV ratings have dropped since their peak five years ago… the Oscars deliver great reach and engagement to a desirable audience. While national broadcast buys come at a great cost, smart smaller consumer brands should consider alternatives to take advantage of Oscar tune-in. Here’s…
By Kerry Tracy OTT keeps growing – in scale, efficiency and ad revenue. In 2018, there were over 200 million OTT viewers in the US. That’s about the same number of households that pay for cable. And OTT ad revenue in the US is projected to be $40B (according to TDG Research), which is almost…