You would think that driving purchase and customer leads are the top goals for DTC brands. And that most primarily use Social Media (both paid and organic) as their means of accomplishing those goals. But that is not the whole story, particularly when it comes to Disruptor Brands. While Social Media is used for…
We all know online video and streaming consumption is becoming more and more prevalent, not only among adults but also among “the consumers of tomorrow” – Teenagers, but the extent of it may surprise you. The Common Sense Census reports that 13-18 year-olds spend an average of 7 hours and 22 minutes a day with…
The longtime rival online-content-recommendation companies Taboola and Outbrain are combining. The new company will operate under the Taboola name, with Outbrain shareholders receiving 30% of the shares and $250 million in cash. Taboola founder and CEO Adam Singolda will remain CEO. The combined company will be able to get a bigger share of advertiser dollars…
Take a look at the results of GlobalWebIndex’s “Social Media by Generation” global survey!
ABOUT US We are an independent and entrepreneurial marketing agency. Working Media Group (www.workingmediagroup.com) was founded in 2005 and specializes in strategic, integrated media planning, activation and analytics for small and mid-market firms. We regularly partner with creative or communications agencies to assist in the efficient and effective delivery of campaigns. Our strategy is to…
Working Media Group has been buying Out-Of-Home for over 15 years, and we’ve never had Mother Nature try stepping in the way of our billboards, that is, until recently. When the installment team attempted to post our client’s creative on a billboard in Springfield, MA, they were unpleasantly greeted by a nest of baby hawks…
By Kerry Tracy Perhaps one can attribute it to the great recession but Gen Z is different in many ways from their millennial counterparts. Many would describe this generation as fiscally responsible, hard-working, competitive and determined. They are old-souls representing more traditional values and some authors have identified their personas as similar to those of…
By Kerry Tracy Dynamic Creative Optimization (DCO) is the automated process by which different display creative is served dynamically based on a variety of data points (think location, interaction history, demographics, etc.) and then optimized (served more frequently) to the better performing version. By understanding the viewer, we can deliver more personalized and…
By Kerry Tracy CEO of Working Media Group For brands that don’t feel confident in their attribution capabilities, you’re not alone! As a recent eMarketer survey shows, most marketers are not happy with the insights they’re gathering on their campaigns. CMOs and…
