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Daily Archives: February 4, 2019

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OTT Overtaking TV – For the Better – More Creative Needed

BlogBy superadminFebruary 4, 2019

By Kerry Tracy OTT keeps growing – in scale, efficiency and ad revenue. In 2018, there were over 200 million OTT viewers in the US. That’s about the same number of households that pay for cable. And OTT ad revenue in the US is projected to be $40B (according to TDG Research), which is almost…

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