Podcast Trends Bode Well

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Below are selected results of a podcast listener survey performed by Westwood One.  The trends are very positive for the podcast space.   Millennials and Females are a growing audience.       A large number of listeners have recently STARTED listening.   Listening is moving to “on-the-go” mobile audiences and smart speakers.    …

Video Ad Dollars Keep Shifting

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Video still engages like few other formats.  According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US.  And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…