Brick and Mortar is Still Very Much Alive

It would seem that reports of Brick & Mortar’s death are greatly exaggerated. These insights show that while eCommerce is up and coming, Brick and Mortar is still King… for now.   THE SALES eCommerce is still just a fraction of overall retail sales   eCommerce $ sales are growing of course, but the annual…

Podcast Trends Bode Well

Below are selected results of a podcast listener survey performed by Westwood One.  The trends are very positive for the podcast space.   Millennials and Females are a growing audience.       A large number of listeners have recently STARTED listening.   Listening is moving to “on-the-go” mobile audiences and smart speakers.    …

Video Ad Dollars Keep Shifting

Video still engages like few other formats.  According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US.  And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…