Great advertising is about getting the right message to the right person at the right time and in the right place, but a recent study from Kantar Media shows that consumer perception of a channel is also important. Advertisers need to strive to strike a balance between reach, messaging, targeting as well as consumer trust…
Marty AvallonePresident And Co-Founder At Working Media GroupWebsite Address: www.workingmediagroup.com ABOUT WORKING MEDIA GROUP: We are an independent media planning and buying, activation, and analytics agency delivering fully integrated marketing solutions to influence and engage our clients’ consumers along the Path to Purchase. If your company is looking for integrated marketing solutions, Working Media Group is here to…
Will video podcasts kill the audio podcast star? With Spotify recently launching Video Podcasts (limited to specific creators for now) if you are thinking of starting a podcast to distribute content and increase brand engagement which direction do you go? Do you dive right into video or start with audio? There are pros and cons…
We’ve covered the who, the what and the ways to utilize YouTube, but what should your content be? Well to start it should always be at least one of these three: Helpful Educational Entertaining When determining what content to implement on YouTube regarding your products or services there are a few things that should drive…
Did you know that in 2014 Interbrand’s Top 100 Brands were collectively uploading a video to YouTube every 18.5 minutes? And in 2017 51% of B2C and B2B marketers were running YouTube video ads? And we can only expect that to increase. But while many companies currently utilize YouTube in their marketing strategy…
On average, YouTube users spend 14 minutes per day on the platform, but isn’t YouTube just for entertainment, music and cat videos? While yes, it’s true that the top content categories on YouTube are comedy, music and entertainment/pop culture, but another top category is “how-to” videos demonstrating that users are also using it for education…
YouTube has self-reported 2 billion global monthly active monthly users and has the second highest percent – 6.4% of all US traffic according to SimilarWeb, behind number 1 Google with 18.71%. And as of early 2019, 73% of US adults say they have used YouTube, more than Facebook (69%). YouTube users are not just the…
What does Gen-Z care about when making purchases? Has COVID-19 changed the importance of causes? Gen-Z as a whole has always been conscious of a company or brand’s stance on social and environmental issues when considering purchase. In fact, research from Porter Novelli/Cone from 2019 showed that 93%1 of them already believed that companies should…
YouTube allows advertisers to share their unique content with audiences in a way that is easy to digest and share with others! We are honored to be named as a top Youtube Marketing agency by Influencer Marketing Hub. See below for what Influencer Marketing Hub had to say: Working Media Group is an independent, performance-driven media planning…
Euromonitor International revealed the Top 10 Consumer Trends for 2020 in early January, but as we all know the world is now quite different, so have those trends changed? Yes, in some ways they have. The trends they identified are still in play, half of them in fact have been accelerated by the pandemic, while…