On average, YouTube users spend 14 minutes per day on the platform, but isn’t YouTube just for entertainment, music and cat videos? While yes, it’s true that the top content categories on YouTube are comedy, music and entertainment/pop culture, but another top category is “how-to” videos demonstrating that users are also using it for education…
YouTube has self-reported 2 billion global monthly active monthly users and has the second highest percent – 6.4% of all US traffic according to SimilarWeb, behind number 1 Google with 18.71%. And as of early 2019, 73% of US adults say they have used YouTube, more than Facebook (69%). YouTube users are not just the…
What does Gen-Z care about when making purchases? Has COVID-19 changed the importance of causes? Gen-Z as a whole has always been conscious of a company or brand’s stance on social and environmental issues when considering purchase. In fact, research from Porter Novelli/Cone from 2019 showed that 93%1 of them already believed that companies should…
YouTube allows advertisers to share their unique content with audiences in a way that is easy to digest and share with others! We are honored to be named as a top Youtube Marketing agency by Influencer Marketing Hub. See below for what Influencer Marketing Hub had to say: Working Media Group is an independent, performance-driven media planning…
Euromonitor International revealed the Top 10 Consumer Trends for 2020 in early January, but as we all know the world is now quite different, so have those trends changed? Yes, in some ways they have. The trends they identified are still in play, half of them in fact have been accelerated by the pandemic, while…
The new numbers, collected last week by Mindshare’s U.S. Consumer Insights team, show the longer people are stuck at home, the more likely they are to be boosting their radio listening. When the agency asked the same question during the week of March 31, 21% of people surveyed said they were listening to more radio.…
Today’s pandemic appears to be accelerating the shift in today’s media landscape for reasons not previously anticipated. Live sports were the lifeblood of linear TV. OOH and terrestrial radio depends on commuters in cars. And print demands pick up at a store or delivery to your home. While there will be dramatic pullbacks in media…
It would seem that reports of Brick & Mortar’s death are greatly exaggerated. These insights show that while eCommerce is up and coming, Brick and Mortar is still King… for now. THE SALES eCommerce is still just a fraction of overall retail sales eCommerce $ sales are growing of course, but the annual…
Below are selected results of a podcast listener survey performed by Westwood One. The trends are very positive for the podcast space. Millennials and Females are a growing audience. A large number of listeners have recently STARTED listening. Listening is moving to “on-the-go” mobile audiences and smart speakers. …
Video still engages like few other formats. According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US. And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…