It would seem that reports of Brick & Mortar’s death are greatly exaggerated. These insights show that while eCommerce is up and coming, Brick and Mortar is still King… for now. THE SALES eCommerce is still just a fraction of overall retail sales eCommerce $ sales are growing of course, but the annual…
Below are selected results of a podcast listener survey performed by Westwood One. The trends are very positive for the podcast space. Millennials and Females are a growing audience. A large number of listeners have recently STARTED listening. Listening is moving to “on-the-go” mobile audiences and smart speakers. …
Video still engages like few other formats. According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US. And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…