Social + Advertising + Search = YouTube

Did you know that in 2014 Interbrand’s Top 100 Brands were collectively uploading a video to YouTube every 18.5 minutes?   And in 2017 51% of B2C and B2B marketers were running YouTube video ads?   And we can only expect that to increase.  But while many companies currently utilize YouTube in their marketing strategy…

YouTube – Not Just Cat Videos

On average, YouTube users spend 14 minutes per day on the platform, but isn’t YouTube just for entertainment, music and cat videos? While yes, it’s true that the top content categories on YouTube are comedy, music and entertainment/pop culture, but another top category is “how-to” videos demonstrating that users are also using it for education…