Biz Buzz with Marty Avallone

Marty AvallonePresident And Co-Founder At Working Media GroupWebsite Address: www.workingmediagroup.com ABOUT WORKING MEDIA GROUP: We are an independent media planning and buying, activation, and analytics agency delivering fully integrated marketing solutions to influence and engage our clients’ consumers along the Path to Purchase. If your company is looking for integrated marketing solutions, Working Media Group is here to…

Audio vs. Video Podcasts

Will video podcasts kill the audio podcast star?  With Spotify recently launching Video Podcasts (limited to specific creators for now) if you are thinking of starting a podcast to distribute content and increase brand engagement which direction do you go?  Do you dive right into video or start with audio?  There are pros and cons…

YouTube Content and Optimization

We’ve covered the who, the what and the ways to utilize YouTube, but what should your content be? Well to start it should always be at least one of these three: Helpful Educational Entertaining When determining what content to implement on YouTube regarding your products or services there are a few things that should drive…