Podcast Consumption Up

The new numbers, collected last week by Mindshare’s U.S. Consumer Insights team, show the longer people are stuck at home, the more likely they are to be boosting their radio listening. When the agency asked the same question during the week of March 31, 21% of people surveyed said they were listening to more radio.…

Brick and Mortar is Still Very Much Alive

It would seem that reports of Brick & Mortar’s death are greatly exaggerated. These insights show that while eCommerce is up and coming, Brick and Mortar is still King… for now.   THE SALES eCommerce is still just a fraction of overall retail sales   eCommerce $ sales are growing of course, but the annual…

Podcast Trends Bode Well

Below are selected results of a podcast listener survey performed by Westwood One.  The trends are very positive for the podcast space.   Millennials and Females are a growing audience.       A large number of listeners have recently STARTED listening.   Listening is moving to “on-the-go” mobile audiences and smart speakers.    …

Video Ad Dollars Keep Shifting

Video still engages like few other formats.  According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US.  And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…