Connected TV Post-Pandemic

By Elizabeth Iadevaio, Research and Partnerships The coronavirus pandemic has affected everyone around the world in many different ways – but how has it affected connected TV? Ever since the start of the pandemic, the amount of time that people are spending on streaming platforms has increased dramatically. The streaming platform Roku saw this as…

5 Key Ways to reach Gen Z Zoomers

By Elizabeth Iadevaio, Research and Partnerships Zoomers (members of Gen Z) are creative, daring, and passionate, and want to know they are supporting a brand that behaves ethically, takes part in social issues, cares about their customers, and much more. The bottom line is that if you want to catch the eye of Gen Zers…

SIX WAYS VIDEO CONSUMPTION IS CHANGING

By Sara Gates May, Research and Partnerships According to a recent Hubspot’s 2020 State of Marketing report, video is more important to consumers than ever before. Consumers are being inundated with marketing videos over social media, streaming apps, and search result pages. It’s no longer just :30 spots on linear tv. Video is always expanding, changing,…