Biz Buzz with Marty Avallone

Marty AvallonePresident And Co-Founder At Working Media GroupWebsite Address: www.workingmediagroup.com ABOUT WORKING MEDIA GROUP: We are an independent media planning and buying, activation, and analytics agency delivering fully integrated marketing solutions to influence and engage our clients’ consumers along the Path to Purchase. If your company is looking for integrated marketing solutions, Working Media Group is here to…

Audio vs. Video Podcasts

Will video podcasts kill the audio podcast star?  With Spotify recently launching Video Podcasts (limited to specific creators for now) if you are thinking of starting a podcast to distribute content and increase brand engagement which direction do you go?  Do you dive right into video or start with audio?  There are pros and cons…

YouTube Content and Optimization

We’ve covered the who, the what and the ways to utilize YouTube, but what should your content be? Well to start it should always be at least one of these three: Helpful Educational Entertaining When determining what content to implement on YouTube regarding your products or services there are a few things that should drive…

Social + Advertising + Search = YouTube

Did you know that in 2014 Interbrand’s Top 100 Brands were collectively uploading a video to YouTube every 18.5 minutes?   And in 2017 51% of B2C and B2B marketers were running YouTube video ads?   And we can only expect that to increase.  But while many companies currently utilize YouTube in their marketing strategy…

YouTube – Not Just Cat Videos

On average, YouTube users spend 14 minutes per day on the platform, but isn’t YouTube just for entertainment, music and cat videos? While yes, it’s true that the top content categories on YouTube are comedy, music and entertainment/pop culture, but another top category is “how-to” videos demonstrating that users are also using it for education…

YouTube – It’s Where The People Are

YouTube has self-reported 2 billion global monthly active monthly users and has the second highest percent – 6.4% of all US traffic according to SimilarWeb, behind number 1 Google with 18.71%.  And as of early 2019, 73% of US adults say they have used YouTube, more than Facebook (69%). YouTube users are not just the…

Working Media Group Named Top 12 YouTube Marketing Agency

YouTube allows advertisers to share their unique content with audiences in a way that is easy to digest and share with others! We are honored to be named as a top Youtube Marketing agency by Influencer Marketing Hub. See below for what Influencer Marketing Hub had to say: Working Media Group is an independent, performance-driven media planning…

Consumer Trends of 2020 and the Effects of COVID-19

Euromonitor International revealed the Top 10 Consumer Trends for 2020 in early January, but as we all know the world is now quite different, so have those trends changed? Yes, in some ways they have.  The trends they identified are still in play, half of them in fact have been accelerated by the pandemic, while…