Connected TV Post-Pandemic

By Elizabeth Iadevaio, Research and Partnerships The coronavirus pandemic has affected everyone around the world in many different ways – but how has it affected connected TV? Ever since the start of the pandemic, the amount of time that people are spending on streaming platforms has increased dramatically. The streaming platform Roku saw this as…

5 Key Ways to reach Gen Z Zoomers

By Elizabeth Iadevaio, Research and Partnerships Zoomers (members of Gen Z) are creative, daring, and passionate, and want to know they are supporting a brand that behaves ethically, takes part in social issues, cares about their customers, and much more. The bottom line is that if you want to catch the eye of Gen Zers…

SIX WAYS VIDEO CONSUMPTION IS CHANGING

By Sara Gates May, Research and Partnerships According to a recent Hubspot’s 2020 State of Marketing report, video is more important to consumers than ever before. Consumers are being inundated with marketing videos over social media, streaming apps, and search result pages. It’s no longer just :30 spots on linear tv. Video is always expanding, changing,…

Biz Buzz with Marty Avallone

Marty AvallonePresident And Co-Founder At Working Media GroupWebsite Address: www.workingmediagroup.com ABOUT WORKING MEDIA GROUP: We are an independent media planning and buying, activation, and analytics agency delivering fully integrated marketing solutions to influence and engage our clients’ consumers along the Path to Purchase. If your company is looking for integrated marketing solutions, Working Media Group is here to…

Audio vs. Video Podcasts

Will video podcasts kill the audio podcast star?  With Spotify recently launching Video Podcasts (limited to specific creators for now) if you are thinking of starting a podcast to distribute content and increase brand engagement which direction do you go?  Do you dive right into video or start with audio?  There are pros and cons…

YouTube Content and Optimization

We’ve covered the who, the what and the ways to utilize YouTube, but what should your content be? Well to start it should always be at least one of these three: Helpful Educational Entertaining When determining what content to implement on YouTube regarding your products or services there are a few things that should drive…

Social + Advertising + Search = YouTube

Did you know that in 2014 Interbrand’s Top 100 Brands were collectively uploading a video to YouTube every 18.5 minutes?   And in 2017 51% of B2C and B2B marketers were running YouTube video ads?   And we can only expect that to increase.  But while many companies currently utilize YouTube in their marketing strategy…

YouTube – Not Just Cat Videos

On average, YouTube users spend 14 minutes per day on the platform, but isn’t YouTube just for entertainment, music and cat videos? While yes, it’s true that the top content categories on YouTube are comedy, music and entertainment/pop culture, but another top category is “how-to” videos demonstrating that users are also using it for education…