Brick and Mortar is Still Very Much Alive

It would seem that reports of Brick & Mortar’s death are greatly exaggerated. These insights show that while eCommerce is up and coming, Brick and Mortar is still King… for now.   THE SALES eCommerce is still just a fraction of overall retail sales   eCommerce $ sales are growing of course, but the annual…

Podcast Trends Bode Well

Below are selected results of a podcast listener survey performed by Westwood One.  The trends are very positive for the podcast space.   Millennials and Females are a growing audience.       A large number of listeners have recently STARTED listening.   Listening is moving to “on-the-go” mobile audiences and smart speakers.    …

Video Ad Dollars Keep Shifting

Video still engages like few other formats.  According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US.  And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…

Connected Screens Are for Kids

We all know online video and streaming consumption is becoming more and more prevalent, not only among adults but also among “the consumers of tomorrow” – Teenagers, but the extent of it may surprise you.   The Common Sense Census reports that 13-18 year-olds spend an average of 7 hours and 22 minutes a day with…

Taboola and Outbrain are combining

The longtime rival online-content-recommendation companies Taboola and Outbrain are combining. The new company will operate under the Taboola name, with Outbrain shareholders receiving 30% of the shares and $250 million in cash. Taboola founder and CEO Adam Singolda will remain CEO. The combined company will be able to get a bigger share of advertiser dollars…

Account Director Needed!

ABOUT US We are an independent and entrepreneurial marketing agency.  Working Media Group (www.workingmediagroup.com) was founded in 2005 and specializes in strategic, integrated media planning, activation and analytics for small and mid-market firms.  We regularly partner with creative or communications agencies to assist in the efficient and effective delivery of campaigns.  Our strategy is to…

Mother Nature Can’t Even Stop Working Media Group

Working Media Group has been buying Out-Of-Home for over 15 years, and we’ve never had Mother Nature try stepping in the way of our billboards, that is, until recently. When the installment team attempted to post our client’s creative on a billboard in Springfield, MA, they were unpleasantly greeted by a nest of baby hawks…