DCO Drives Demand for More Creative and Better Results

  By Kerry Tracy   Dynamic Creative Optimization (DCO) is the automated process by which different display creative is served dynamically based on a variety of data points (think location, interaction history, demographics, etc.) and then optimized (served more frequently) to the better performing version.   By understanding the viewer, we can deliver more personalized and…

Why is Attribution (Still) So Lame?

By Kerry Tracy CEO of Working Media Group For brands that don’t feel confident in their attribution capabilities, you’re not alone!  As a recent eMarketer survey shows, most marketers are not happy with the insights they’re gathering on their campaigns.                           CMOs and…

Smart Brands Can Win Oscars Too

By Kerry Tracy CEO of Working Media Group While Oscar linear TV ratings have dropped since their peak five years ago… the Oscars deliver great reach and engagement to a desirable audience. While national broadcast buys come at a great cost, smart smaller consumer brands should consider alternatives to take advantage of Oscar tune-in. Here’s…

Getting Generation Z Interested in Your Beverages

By Kaitlyn Vichas, Partnerships While Millennials (born between 1980 and 1994) are the primary consumers in the market, the rise of the 74 million American[1] Generation Z (born between 1995 and 2015) is coming, and this transition is going to bring changes to the beverage market. One of the biggest concerns for this generation is…