Smart Brands Can Win Oscars Too

By Kerry Tracy CEO of Working Media Group While Oscar linear TV ratings have dropped since their peak five years ago… the Oscars deliver great reach and engagement to a desirable audience. While national broadcast buys come at a great cost, smart smaller consumer brands should consider alternatives to take advantage of Oscar tune-in. Here’s…

Getting Generation Z Interested in Your Beverages

By Kaitlyn Vichas, Partnerships While Millennials (born between 1980 and 1994) are the primary consumers in the market, the rise of the 74 million American[1] Generation Z (born between 1995 and 2015) is coming, and this transition is going to bring changes to the beverage market. One of the biggest concerns for this generation is…