Getting Generation Z Interested in Your Beverages

By Kaitlyn Vichas, Partnerships While Millennials (born between 1980 and 1994) are the primary consumers in the market, the rise of the 74 million American[1] Generation Z (born between 1995 and 2015) is coming, and this transition is going to bring changes to the beverage market. One of the biggest concerns for this generation is…