A New Age for Snapchat

  By Shreya Jois, Partnerships Intern On February 21st, 2018, Kylie Jenner finally showed that she could not only influence Gen X consumers but also stock brokers. Her single tweet causes Snapchat’s stock to quickly lose over $1.3 billion dollars in market value. Rihanna followed suit just a week later after a controversial “Would You…

Uncovering Audience Insights

Audience insights is a commonly used term which encompasses the ability to understand the inner motivations and emotional needs of the audience. An insight isn’t just simple descriptive demographic data, such as age, sex or income. It also is able to provide a key piece of information regarding how the audience resonates in relation to…