What Keeps Marketers Up at Night?

Marketers are becoming more customer-centric Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception. According to October 2015 research, improving the customer experience is what primarily keeps CMOs and marketing leaders up at night—at least when it comes to their marketing objectives. A survey by…

How Marketers Are Measuring Customer Engagement

Good customer service is key Marketers are constantly looking to better understand consumers and ultimately deliver an engaging experience. According to Q4 2015 research, many executives are using revenue metrics to quantify the success of customer efforts. looked at how marketing executives in North America quantify customer engagement success. More than a third of respondents…

Nielsen Expands Social Media TV Ratings To Facebook

Nielsen is enlarging its social media TV-centric data beyond Twitter to include Facebook — now called Nielsen Social Content Ratings. Nielsen had been partnering with Twitter for its Nielsen Twitter TV Ratings since October 2013. Nielsen says that with this new effort, “TV networks and streaming content providers can assess the effectiveness of social audience…

U.S. Ad Spend Drops in Q3 15:

Ad spending trends can signal many things including the health of the economy or certain sectors within it, the performance of media channels and marketers belief in the value of those channels. Q3 ramps into Q4 and gives some indication of where the year may end. Kantar Media announced a 3.7% drop in Q3 ad…

Is TV shifting faster than anticipated…

We last spoke about the continuing influence TV has but recent reports show that more consumers (particularly younger ones) are “pulling the plug” on their cable subscriptions. Moreover, ad dollars are shifting more rapidly than may have been anticipated and media companies have felt the brunt of that shift in the most recent quarter. Big…

TV still being consumed…

A number of key statistics came out supporting that TV is still a big influence in US and world media consumption habits. According to the Labor Department, Americans continue to spend lots of time in their day in leisure activities.  Within a 24 hour day in 2014, Americans spent on average a total of two…

The Science (and Art) of Media Planning

Media planning is first a science involving deep client and market research but also requires some “art” based on experience and knowledge of the media marketplace and its impact in driving certain engagement along the path to purchase.  Strong media planners are like chefs that balance the ingredients as they design a fine meal.   Strong…