5 Key Ways to reach Gen Z Zoomers

By Elizabeth Iadevaio, Research and Partnerships Zoomers (members of Gen Z) are creative, daring, and passionate, and want to know they are supporting a brand that behaves ethically, takes part in social issues, cares about their customers, and much more. The bottom line is that if you want to catch the eye of Gen Zers…

SIX WAYS VIDEO CONSUMPTION IS CHANGING

By Sara Gates May, Research and Partnerships According to a recent Hubspot’s 2020 State of Marketing report, video is more important to consumers than ever before. Consumers are being inundated with marketing videos over social media, streaming apps, and search result pages. It’s no longer just :30 spots on linear tv. Video is always expanding, changing,…

Biz Buzz with Marty Avallone

Marty AvallonePresident And Co-Founder At Working Media GroupWebsite Address: www.workingmediagroup.com ABOUT WORKING MEDIA GROUP: We are an independent media planning and buying, activation, and analytics agency delivering fully integrated marketing solutions to influence and engage our clients’ consumers along the Path to Purchase. If your company is looking for integrated marketing solutions, Working Media Group is here to…