Our SVP/Managing Director of Digital Media & Analytics is charged with commanding the agency’s relentless quest to understand the role that digital increasingly plays in consumers’ lives and how it serves as a progressively important marketing vehicle. In addition, the role directs the coupling of data/technology and all digital channels to maximize client performance and profitability. Jeff leads our digital and analytics practices and also manages our various digital teams that execute and analyze all of our digital and social activities. In addition, he has a strong understanding of the national media market as well as some of the larger local markets (NYC, Los Angeles, Chicago, Miami). Jeff has successfully grown all of our clients’ digital presence and overall brand health with expertise that spans across SEM/SEO, display/video, social media, and branded content. He sits on the YMCA Marketing & Communications Committee and has a golf handicap of 12.