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Working Media Group has been buying Out-Of-Home for over 15 years, and we’ve never had Mother Nature try stepping in the way of our billboards, that is, until recently.

When the installment team attempted to post our client’s creative on a billboard in Springfield, MA, they were unpleasantly greeted by a nest of baby hawks on the backside of the billboard. These little birds of prey tried to attack the workers, but luckily no one was injured. However, this nest couldn’t be removed since hawks are protected under federal law – so it looked like nobody could climb that board.

Upon learning the news, Working Media Group’s Director of Marketing, Shermande Milfort, aptly found an option just across the street, and we were able to deliver this Out-Of-Home campaign without sacrificing location or impressions.

Mother Nature (and Federal Law) may have tried to stop us, but our team is just too nimble to out-smart.

Working Media Group is a media planning and buying agency using data, insights and analysis to deliver transformative media solutions.