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Below are selected results of a podcast listener survey performed by Westwood One.  The trends are very positive for the podcast space.

 

Millennials and Females are a growing audience.

 

 

 

A large number of listeners have recently STARTED listening.

 

Listening is moving to “on-the-go” mobile audiences and smart speakers.

 

 

Working Media Group is a strategic, data-driven agency that helps clients to successfully navigate the complex media landscape and drive business results.