Video Ad Dollars Keep Shifting

Video still engages like few other formats.  According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US.  And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…

Taboola and Outbrain are combining

The longtime rival online-content-recommendation companies Taboola and Outbrain are combining. The new company will operate under the Taboola name, with Outbrain shareholders receiving 30% of the shares and $250 million in cash. Taboola founder and CEO Adam Singolda will remain CEO. The combined company will be able to get a bigger share of advertiser dollars…

Working Media Group delivers integrated media solutions as part of Time Out’s transformation

The iconic media house Time Out is transforming its NY business model and chose Working Media Group to help deliver the message.    Working Media Group partnered with Time Out’s talented in-house team and creative agency, PI&C, to design and execute a fully integrated  marketing campaign to launch Time Out’s new cross-platform offerings.  The campaign was…