YouTube – It’s Where The People Are

YouTube has self-reported 2 billion global monthly active monthly users and has the second highest percent – 6.4% of all US traffic according to SimilarWeb, behind number 1 Google with 18.71%.  And as of early 2019, 73% of US adults say they have used YouTube, more than Facebook (69%). YouTube users are not just the…

Video Ad Dollars Keep Shifting

Video still engages like few other formats.  According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US.  And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…

Taboola and Outbrain are combining

The longtime rival online-content-recommendation companies Taboola and Outbrain are combining. The new company will operate under the Taboola name, with Outbrain shareholders receiving 30% of the shares and $250 million in cash. Taboola founder and CEO Adam Singolda will remain CEO. The combined company will be able to get a bigger share of advertiser dollars…

Is TV shifting faster than anticipated…

We last spoke about the continuing influence TV has but recent reports show that more consumers (particularly younger ones) are “pulling the plug” on their cable subscriptions. Moreover, ad dollars are shifting more rapidly than may have been anticipated and media companies have felt the brunt of that shift in the most recent quarter. Big…