YouTube – It’s Where The People Are

YouTube has self-reported 2 billion global monthly active monthly users and has the second highest percent – 6.4% of all US traffic according to SimilarWeb, behind number 1 Google with 18.71%.  And as of early 2019, 73% of US adults say they have used YouTube, more than Facebook (69%). YouTube users are not just the…

A New Age for Snapchat

  By Shreya Jois, Partnerships Intern On February 21st, 2018, Kylie Jenner finally showed that she could not only influence Gen X consumers but also stock brokers. Her single tweet causes Snapchat’s stock to quickly lose over $1.3 billion dollars in market value. Rihanna followed suit just a week later after a controversial “Would You…