Taboola and Outbrain are combining

The longtime rival online-content-recommendation companies Taboola and Outbrain are combining. The new company will operate under the Taboola name, with Outbrain shareholders receiving 30% of the shares and $250 million in cash. Taboola founder and CEO Adam Singolda will remain CEO. The combined company will be able to get a bigger share of advertiser dollars…

Who Is Gen Z: the new mobile first digital natives

By Kerry Tracy Perhaps one can attribute it to the great recession but Gen Z is different in many ways from their millennial counterparts.  Many would describe this generation as fiscally responsible, hard-working, competitive and determined.   They are old-souls representing more traditional values and some authors have identified their personas as similar to those of…