Skip to content
(212) 679 2681 contact@workingmediagroup.com
FacebookInstagramTwitterLinkedin
Working Media Group
Working Media Group
  • HOME
  • ABOUT US
  • SERVICES
  • BLOG
  • CONTACT US
  • HOME
  • ABOUT US
  • SERVICES
  • BLOG
  • CONTACT US

Tag Archives: #media #advertising #mediaplanning #digital #amazon #google

You are here:
  1. Home
  2. Entries tagged with "#media #advertising #mediaplanning #digital #amazon #google"

OTT Overtaking TV – For the Better – More Creative Needed

BlogBy superadminFebruary 4, 2019

By Kerry Tracy OTT keeps growing – in scale, efficiency and ad revenue. In 2018, there were over 200 million OTT viewers in the US. That’s about the same number of households that pay for cable. And OTT ad revenue in the US is projected to be $40B (according to TDG Research), which is almost…

Big Data’s Impact on OTT Ad Targeting

BlogBy superadminJuly 5, 2018Leave a comment

                  By Shreya Jois, Partnerships As Roku, one of the largest OTT platform, moves to sell their user and audience data in order to increase targeted ad sales, a question that is coming to everyone’s mind is if this is the future of OTT and TV advertising.…

How Google Is Rebranding its Ad Platform

BlogBy superadminJune 28, 2018Leave a comment

                    By Shreya Jois, Partnerships As the news came out that Google will be changing the names of both their AdWords and DoubleClick platforms, industry professionals everywhere couldn’t help but wonder if this was Google’s way of signaling a larger attempt to become more ambitious in…

When Will an Aggregate Subscription Service Appear For News?

BlogBy superadminJune 14, 2018Leave a comment

By Shreya Jois, Partnerships As subscription services for almost every type of media product are popping up everywhere, from MoviePass to Spotify, one of the biggest questions on everyone’s mind is when news media will be added to this growing list since many apps and companies have tried, but none have achieved Netflix level success.…

Amazon’s Big Move Into the Digital Ad Space

BlogBy superadminMay 16, 2018Leave a comment

                            By Shreya Jois, Partnerships Intern Amazon’s influence and power has been unrivaled for years, but their newest move by no longer buying the top search spots in Google’s Shopping platform is a clear signal that Amazon is now making its full-fledged…

Please click here for our privacy policy.

Go to Top
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy