DCO Drives Demand for More Creative and Better Results

  By Kerry Tracy   Dynamic Creative Optimization (DCO) is the automated process by which different display creative is served dynamically based on a variety of data points (think location, interaction history, demographics, etc.) and then optimized (served more frequently) to the better performing version.   By understanding the viewer, we can deliver more personalized and…

Why is Attribution (Still) So Lame?

By Kerry Tracy CEO of Working Media Group For brands that don’t feel confident in their attribution capabilities, you’re not alone!  As a recent eMarketer survey shows, most marketers are not happy with the insights they’re gathering on their campaigns.                           CMOs and…