YouTube – It’s Where The People Are

YouTube has self-reported 2 billion global monthly active monthly users and has the second highest percent – 6.4% of all US traffic according to SimilarWeb, behind number 1 Google with 18.71%.  And as of early 2019, 73% of US adults say they have used YouTube, more than Facebook (69%). YouTube users are not just the…

Video Ad Dollars Keep Shifting

Video still engages like few other formats.  According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US.  And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…

Taboola and Outbrain are combining

The longtime rival online-content-recommendation companies Taboola and Outbrain are combining. The new company will operate under the Taboola name, with Outbrain shareholders receiving 30% of the shares and $250 million in cash. Taboola founder and CEO Adam Singolda will remain CEO. The combined company will be able to get a bigger share of advertiser dollars…

A New Age for Snapchat

  By Shreya Jois, Partnerships Intern On February 21st, 2018, Kylie Jenner finally showed that she could not only influence Gen X consumers but also stock brokers. Her single tweet causes Snapchat’s stock to quickly lose over $1.3 billion dollars in market value. Rihanna followed suit just a week later after a controversial “Would You…