Video Ad Dollars Keep Shifting

Video still engages like few other formats.  According to a Brightcove study, video viewing influences consumer purchasing behavior among 76% of adults in the US.  And 2/3 of millennials engaged with a brand after watching a video on social media. But advertising dollars tend to follow the eyeballs they seek and a number of studies…

Taboola and Outbrain are combining

The longtime rival online-content-recommendation companies Taboola and Outbrain are combining. The new company will operate under the Taboola name, with Outbrain shareholders receiving 30% of the shares and $250 million in cash. Taboola founder and CEO Adam Singolda will remain CEO. The combined company will be able to get a bigger share of advertiser dollars…

A New Age for Snapchat

  By Shreya Jois, Partnerships Intern On February 21st, 2018, Kylie Jenner finally showed that she could not only influence Gen X consumers but also stock brokers. Her single tweet causes Snapchat’s stock to quickly lose over $1.3 billion dollars in market value. Rihanna followed suit just a week later after a controversial “Would You…

What Keeps Marketers Up at Night?

Marketers are becoming more customer-centric Understanding consumers and delivering an engaging experience is important to marketers, especially those that want to boost brand perception. According to October 2015 research, improving the customer experience is what primarily keeps CMOs and marketing leaders up at night—at least when it comes to their marketing objectives. A survey by…