A New Age for Snapchat

  By Shreya Jois, Partnerships Intern On February 21st, 2018, Kylie Jenner finally showed that she could not only influence Gen X consumers but also stock brokers. Her single tweet causes Snapchat’s stock to quickly lose over $1.3 billion dollars in market value. Rihanna followed suit just a week later after a controversial “Would You…

U.S. Ad Spend Drops in Q3 15:

Ad spending trends can signal many things including the health of the economy or certain sectors within it, the performance of media channels and marketers belief in the value of those channels. Q3 ramps into Q4 and gives some indication of where the year may end. Kantar Media announced a 3.7% drop in Q3 ad…