Working Media Group continues to deliver fully-integrated strategic media solutions to a wide range of clients. Travel-related marketing is increasingly complex and Working Media Group is proud to help another new travel client transform its advertising strategy to meet the challenge.
We are proud to have been chosen by the CT Airport Authority to be their media planning and buying partner to help them build awareness for the many Connecticut airports that CAA manages. In particular, CAA seeks to drive awareness and passenger traffic to its main airport, Bradley International. In conjunction with O’Donnnell & Co., their creative partner, Working Media Group is working to develop the key target profiles and how best to engage them as they move through their decision funnel.
“Many clients need our expertise to help with customer profiling, segmenting and building out their purchase funnels,” said Marty Avallone, President of Working Media Group. “It’s not about simply understanding audiences, it’s also knowing how their media consumption is shifting and what are the most effective media channels to engage them at different points in the funnel.”
In addition, our media planners are designing mechanisms to track and gauge media performance (traditionally and digitally) to help CAA continuously improve on campaign effectiveness.