New York, NY, June 6, 2018 –Working Media Group (WMG), an entrepreneurial strategic media and analytics agency with a thirteen-year track record of helping hundreds of clients better engage prospects, today announced the launch of a new full-service independent NY agency, Digitent.

Marty Avallone and Kerry Tracy founded Working Media Group to be a hands-on and scrappy media firm with one goal – get results for clients. They did and they grew, recognized as an Inc. 500 fast growing firm. Bringing this successful respect for ROI and hard-work ethic in transition to the digital and B2B landscape took vision. “In the end we know how to get digital and social media spend to translate to sales results and we know how to test and attribute performance,” says co-founder Kerry Tracy. “This is the hard work that big firms or pretty little start-ups do not want to do. But today even this level of media service and insight is not enough. That’s why we built Digitent.”

In January Marty called their friend and long-time creative collaborator, David Coston to join the new venture. “I’d been waiting for that call for a few years,” said Coston, a global brand and creative consultant who specializes in aligning business strategy with creative concepts. “Digitent will integrate my proven creative process with global brands, with their deep skillset mining for actionable insight in the datasphere. Creative, media and analysis together, in lock step, is critical for success in today’s marketing environment.”

“Industry research shows that almost 80% of B2B marketers struggle to track performance and are in need of better data to support their brand strategies,” said Marty Avallone, CEO of Digitent. “We’re all about results because we understand that the stakes are high. Our brand of clarity will help B2B marketers deliver more value for each dollar spent; greater brand awareness, stronger lead generation and broader sales support.” At the core Digitent has the capability to capture, clean and analyze data to make it make sense. “Smart B2B marketers know what they don’t know. We will bridge the gaps in the knowledge base and deliver clarity in decision-making that will speed up sales conversion for ambitious B2B brands.”

About Digitent

Digitent is a full-service marketing agency delivering data-driven brand strategy, creative, content, digital execution and analytics. They have managed B2B programs with global brands including Level3, CenturyLink, Novelis, Produce Marketing Association, PeopleScout, Georgia-Pacific, and Madison Marquette among others.  Visit

Media Contact: Marty Avallone



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