YouTube allows advertisers to share their unique content with audiences in a way that is easy to digest and share with others! We are honored to be named as a top Youtube Marketing agency by Influencer Marketing Hub. See below for what Influencer Marketing Hub had to say:
Working Media Group is an independent, performance-driven media planning and buying, activation, and analytics agency, based in New York. They split their services into digital marketing, media planning & buying, social media & content marketing, experiential marketing, and marketing analytics.
They include YouTube as a suitable channel for relevant clients – although unlike most of the other agencies here, they still offer traditional media planning and buying. This means that clients can work with Working Media Group for virtually every type of video marketing – YouTube, traditional TV, and everything in-between.
They recognize the difference between the generations, however. For example, they observe that Generation Z spend almost twice the time watching videos on YouTube than traditional TV. They also highlight that YouTube leads the pack with 59% of teens consuming online video “the most” on the platform over Netflix, Amazon Prime Video, or other video sites. Also, online video is second only to listening to music in terms of teen enjoyment, beating video games, and social media.
YouTube allows advertisers to optimize investments in paid media(video advertising) by connecting the loop with Owned Media (video content you produced) and Earned Media (when people share the video ads).
Review your YouTube strategy with us today!